Sauces, Dressings and Condiments in Bolivia

PROSPECTS

Table sauces the most popular products among Bolivian consumers

Table sauces remained the most popular products in sauces, dressings and condiments in Bolivia in 2018, particularly mayonnaise, ketchup and mustard, with these products being present in almost every home. Table sauces are widely used to accompany meals and as an ingredient in various traditional dishes.

Condiments benefit from use in traditional Bolivian dishes

Condiments are widely used in the preparation of many traditional dishes in Bolivia. Traditional meals tend to be full of flavour thanks to the addition of stock cubes and powders, herbs and spices and monosodium glutamate.

Other sauces, dressings and condiments remain niche products

Cooking sauces have grown in popularity in Bolivia due to globalisation. Local consumers are showing an increasing interest in cuisines from around the world, which has boosted demand for cooking sauces.

COMPETITIVE LANDSCAPE

Industrias Venado remains the clear category leader

Industrias Venado remained the clear leader in sauces, dressings and condiments in 2018, largely thanks to its strength in table sauces. The company’s brands of mayonnaise, mustard and ketchup are very popular across Bolivia thanks to their competitive prices and widespread distribution.

Unilever Andina Bolivia relaunches its Hellmann’s brand

Unilever Andina Bolivia’s Hellmann’s is a leading brand in sauces, dressings and condiments in modern grocery retailers, offering affordable products for many Bolivian consumers. In 2018, the company relaunched Hellmann's, giving it a new vintage image and highlighting its use of natural and high quality ingredients.

Premium segment remains a niche

Most of the sauces, dressings and condiments available in Bolivia have a standard positioning, although economy brands are also present. Economy brands compete primarily on a low-price platform.

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