Sauces, Dressings and Condiments in Bosnia-Herzegovina

PROSPECTS

Sauces, dressings and condiments is affected by changing culinary habits

Table sauces continued to outperform cooking ingredients in Bosnia-Herzegovina during 2018. This applied to most of the review period as well, suggesting that consumers are substituting home cooking with more convenient alternatives, either going out, ordering in, simplifying meals or skipping courses.

The popularity of fast food drives table sauces

Most table sauces, but primarily ketchup and mayonnaise, are gaining a bad image of having a high number of additives and lacking the authenticity of home-made alternatives. These formats are associated with the fast food culture which generates most sales of table sauces despite the bad reputation, driven by demand from young consumers who are unconcerned with the health properties of the food they eat.

Sales of salad dressings are driven by the healthy nutrition trend

Salad dressings in Bosnia-Herzegovina recorded the highest retail current value growth within sauces, dressings and condiments in 2018 and throughout the rest of the review period. This is a relatively novel format with availability still limited to large grocery retailing outlets.

COMPETITIVE LANDSCAPE

Podravka shapes consumers’ preferences

Podravka doo continued comfortably leading sauces, dressings and condiments in 2018. It markets the leading brand, Vegeta, and two further brands in the top 10 sauces, dressings and condiments in Bosnia-Herzegovina.

Revival of Vegafruit

Domestic manufacturer Vegafruit doo recorded the highest value share increase in sauces, dressings and condiments in Bosnia-Herzegovina in 2018. Its presence in the format faded during the review period as the company experienced financial difficulties.

Limited presence of international companies

International presence in sauces, dressings and condiments in Bosnia-Herzegovina is limited due to consumers’ specific preferences in terms of flavours. The few international players that have managed to position their products in sauces, dressings and condiments in Bosnia-Herzegovina focus on classic formats like ketchup, mayonnaise, and herbs and spices, relying on the strength of their brands to attract consumers.

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