Sauces, dressings, and condiments registers positive growth in retail volume terms in 2020 due to the channel shifts and home seclusion resulting from COVID-19. As foodservice establishments remained closed for a long period of time during quarantine, consumers started to cook more at home.
Brazilians’ traditional use of vegetables and herbs to season and dress the food that they prepare, including the use of garlic, onions, vinegar and olive oil, is a factor that hinders the development of sauces, dressings and condiments. In addition, as herbs are increasingly sold in supermarkets, consumers are adopting the habit of growing their own seasonings at home, creating small vertical gardens even in limited living spaces.
Pasta sauces continued to take the biggest share of sales of sauces, dressings and condiments in 2020 and post pleasing growth in both retail volume and current value sales terms, keeping Cargill Agrícola SA with its popular, value for money Pomarola brand at the top. Pasta sauces offers potential both for more affordable products for consumers who look for a good cost-benefit ratio and for more expensive ones which are made with premium fresh ingredients for consumers looking for a gourmet experience.
Despite the negative year in 2020, table sauces are expected to see stronger retail volume growth over the forecast period than during the review period. Even in 2020, a high number of new products were launched, especially products that are more appealing to Brazilian consumers.
Among the leading categories in retail volume sales in the forecast period, stock cubes and powders should remain a strong category as many consumers will be permanently working from home and cooking from home going forward in the wake of the COVID-19 pandemic. These are also products perceived to be affordable and convenient and are therefore very appealing to consumers.
Despite the tradition of making seasonings and dressings at home, busy consumers in Brazil also look for more practical alternatives to flavour their homemade food. As a result, new product developments with a healthier and more natural appeal, from both leading brands and newer, gourmet ones, are gaining traction.
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This report originates from Passport, our Sauces, Dressings and Condiments research and analysis database.
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