Executive Summary

Nov 2018
PROSPECTS
Signs of economic recovery and the “MasterChef effect” incite growth of sauces, dressings and condiments

Sauces, dressings and condiments remained resilient during the economic crisis, as consumers began to eat out less and cook more at home due to having restricted budgets. Consequently, several categories have shown growth.

Pasta sauces remains the largest category with significant growth

As consumers became busier with lower unemployment rates and higher job demands due to an improving economy, the search for practicality intensified in 2018. With less time available, people prefer practical options to prepare dishes that they enjoy, such as pasta.

Manufacturers respond to niche food trends including gourmetisation and veganism

There is a noticeable surge in gourmetisation – the fact that consumers are attempting to emulate restaurant dishes and processes in their own homes is undeniable. The trend is especially strong on the meats and burgers front, as several foodservice outlets are opening and specialising in aged steaks and high-end artisanal burgers made from scratch.

COMPETITIVE LANDSCAPE
Cargill remains the leading player and develops premium products to remain relevant

Pasta sauces is a well-established category but has also benefited significantly from the financial recession that Brazilians have faced and are slowly recovering from. With tighter budgets, consumers have migrated from dining out to more economic options such as cooking at home.

Heinz continues to steal share from Unilever due to pricing

Since its merger with Kraft and acquisition by 3G Capital, Heinz has consistently improved its operations in Brazil through a lean cost-cutting strategy that has allowed it to reduce its prices and pass the reduction on to consumers. Additionally, the company has benefited from the crisis as consumers have traded down to try new brands such as its Quero pasta sauce and Quero mayonnaise.

Ajinomoto grows its brands through sweepstakes and social media campaigns

While Western multinationals dominate sauces, dressings and condiments in Brazil, a Japanese manufacturer stands out: Ajinomoto Co Inc. A traditional company present in Brazil since 1956, Ajinomoto has a loyal consumer base in the country that goes beyond Japanese immigrants and their descendants – Brazil has the largest Japanese population worldwide besides Japan.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sauces, dressings and condiments industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sauces, dressings and condiments industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sauces, dressings and condiments in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sauces, dressings and condiments in Brazil?
  • What are the major brands in Brazil?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How much are consumers willing to pay for convenience?
  • What are sales opportunities for healthier products (ie, low-fat, low-salt)?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sauces, Dressings and Condiments in Brazil - Category analysis

HEADLINES

PROSPECTS

Signs of economic recovery and the “MasterChef effect” incite growth of sauces, dressings and condiments
Pasta sauces remains the largest category with significant growth
Manufacturers respond to niche food trends including gourmetisation and veganism

COMPETITIVE LANDSCAPE

Cargill remains the leading player and develops premium products to remain relevant
Heinz continues to steal share from Unilever due to pricing
Ajinomoto grows its brands through sweepstakes and social media campaigns

CATEGORY DATA

Table 1 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 2 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 3 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 4 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 5 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 6 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 7 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 8 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 9 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 10 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 11 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

Challenges and opportunities ahead
2018 truck driver crisis turns off the light at the end of the tunnel seen in late 2017
Incumbents lose share and mitigate with acquisitions, while regional players grow
High-end consumers seek convenience, while others continue to seek bargains
Post-election 2018 supports a positive outlook, while regulations create uncertainty

FOODSERVICE

Sales to foodservice
Retail volume sales to foodservice operators increase as manufacturers innovate with internet retailing
Several sauces, dressings and condiments categories continue to see growth
Snacks sales to bakery products fast food outlets, or padarias, suffer as convenience stores gain relevance
Consumer Foodservice
Slightly optimistic expectations for 2018 remain unmet, while future prospects call for modest growth
Consumers begin to prefer experiences over things and digital channels have increasing influence
Healthy living and experience trends begin to shape mindful eating, including sustainability and veganism

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources