Sauces, dressings and condiments benefits from COVID-19, due to more cooking at home due to restrictions on movement, with both retail volume and current value growth expected to be higher than 2019. There was also a degree of stockpiling during the initial period of lockdown, with products with long shelf life such as stock cubes and powders and herbs and registering a temporary surge in demand.
Nestlé maintains its strong leading position in sales of sauces, dressings and condiments in 2020, due to the dominant position of its brand Maggi in the stock cubes and powders, which is by far the largest product area in terms of value sales. Maggi has been available in Cameroon for many years and the brand benefits from very wide consumer acceptance due to consistently high quality.
Mayonnaise is the second largest product area after stock cubes and powers and has consistently registered one of the highest current value growths over the review period. Mayonnaise is a popular accompaniment to meals in Cameroon.
COVID-19 is expected to benefit sauces, dressings and condiments in 2020. With people cooking at home more due to restrictions on movement, both retail volume and value growth are expected to be higher in 2020 than in 2019.
One of the major trends in packaged food in Cameroon towards the end of the review period was the increasing availability of a wider range of products due to the expansion of modern grocery retailers. Although this trend is still largely limited to Douala and Yaoundé, the country’s leading international retailers are increasingly interested in expanding throughout the country.
Consumers are increasingly looking for convenience at a time when more and more women in Cameroon are working outside the home. Local spices in particular can take a lot of time to grind by hand and is very time consuming.
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This report originates from Passport, our Sauces, Dressings and Condiments research and analysis database.
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