Volume growth in retail sauces, dressings and condiments has accelerated significantly in 2020, aided by the lockdown closure of restaurants, cafés and other foodservice outlets, as well as by a notable increase in home cooking. In Q1, consumers stockpiled all types of products in this category, even those previously in decline such as mustard.
As the lifestyles of Canada’s urban consumers became increasingly hectic towards the end of the review period, demand for convenience continued to rise. This need for time-saving and convenient meal solutions also kept driving innovation in sauces, dressings and condiments, and the need is still relevant even though COVID-19 has brought about home seclusion, with people looking to vary their home-cooked dishes in simple ways given that eating out is much less frequent.
In 2020, sales of sauces, dresses and condiments remain under the control of major multinational companies. The absolute leaders in the category are Kraft Heinz and McCormick Canada, which dominate table sauces and herbs and spices respectively.
In 2021, sales of sauces, dressings and condiments in the retail channel will see a fairly strong decrease as Canadians frequent reopened restaurants and other eateries. Additionally, at home they will be well stocked up following the high level of purchases made in stores early in 2020, which should suffice them for a longer period of time even with the increase in home cooking likely to persist.
Recent changes to Canada’s trade relations will influence sales of sauces, dressings and condiments over the forecast period. In particular, the signing of trade deals between Canada and the EU, the US and various countries in the Asia Pacific region is likely to result in higher exports of Canadian products as well as in greater competition to local products from imports that now face fewer trade barriers.
The consumer enthusiasm for products which span more than one category of sauces, dressings and condiments is likely to persist over the forecast period given Canadians’ rising willingness to experiment with new and unique products. Kraft Heinz and Unilever are among the leading players in terms of combining sauces, with Kraft Heinz introducing Mayochup in April 2019.
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Understand the latest market trends and future growth opportunities for the Sauces, Dressings and Condiments industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sauces, Dressings and Condiments research and analysis database.
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