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Country Report

Sauces, dressings and condiments in

Sauces, Dressings and Condiments in Denmark

39 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

The most prominent trend by far over the review period in packaged food was rising demand for health and wellness-positioned products. The penetration of health and wellness products in sauces, dressings and condiments, however, has been comparatively limited, although some products, such as low-fat mayonnaise, have been commonplace for a long time. Over the review period the health and wellness trend in sauces, dressings and condiments notably expanded. Organic options are emerging, for example organic herbs and spices under the Santa Maria brand and organic variants under the two most popular ketchup brands, Beauvais and Heinz. In addition, the review period saw the launch of various products with a lower sugar content. In general, premium or value-added products performed the best over the review period, with exclusive packaging and exotic flavours underpinning stable value sales growth in a mature category.

COMPETITIVE LANDSCAPE

The leading brand manufacturer in sauces, dressings and condiments in 2017 was Orkla Foods Danmark, a subsidiary of the Norwegian packaged food giant Orkla Group. The company held a 17% share of value sales. Orkla’s position can be attributed to the acquisition of the inherently Danish brands Beauvais, Bähncke and K-Salat prior to the review period. Beauvais in particular is present with a wide range of table sauces, including salad dressings, barbecue sauces and ketchup. Bähncke is a specialist brand which leads the mustard category. In turn, K-Salat is present in mayonnaise and other table sauces, mainly with remoulade sauce. Orkla Foods Danmark managed to maintain its leading position over the review period. The second leading brand manufacturer was Santa Maria, with a 12% value share. Santa Maria is present in a wide range of categories, including herbs and spices, cooking sauces, dips, fish sauces and oyster sauces, among others.

PROSPECTS

Sauces, dressings and condiments is expected to see more exposure as manufacturers invest in offering healthier, more convenient and value-added alternatives. Reduced sugar products are becoming popular in table sauces such as ketchup, with well-known brands like Beauvais and Heinz benefiting from the introduction of such variants towards the end of the review period. Organic alternatives are also growing strongly, with the leading herbs and spices brand manufacturer Santa Maria introducing a wide range over the review period. Furthermore, premium private label lines, such as Coop’s Änglamark, are also helping to bridge the gap between premium and standard brands. Similar products focusing on health and wellness, coupled with origin and content labelling on packaging, are expected to grow in popularity, as in many other packaged food categories, over the forecast period.

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Samples

Sauces, Dressings and Condiments Sample Sauces, Dressings and Condiments Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sauces, dressings and condiments industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sauces, dressings and condiments industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sauces, dressings and condiments in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sauces, dressings and condiments in Denmark?
What are the major brands in Denmark?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
How much are consumers willing to pay for convenience?
What are sales opportunities for healthier products (ie, low-fat, low-salt)?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sauces, Dressings and Condiments in Denmark - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Sauces, Dressings and Condiments by Category: Volume 2012-2017
Table 2 Sales of Sauces, Dressings and Condiments by Category: Value 2012-2017
Table 3 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2012-2017
Table 4 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2012-2017
Table 5 Sales of Cooking Sauces by Type: % Value 2012-2017
Table 6 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2013-2017
Table 7 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2014-2017
Table 8 Distribution of Sauces, Dressings and Condiments by Format: % Value 2012-2017
Table 9 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2017-2022
Table 10 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2017-2022
Table 11 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2017-2022

Sauces, Dressings and Condiments in Denmark - Company Profiles

Coop Danmark A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Dansk Supermarked A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Haugen-Gruppen Denmark AS in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Coop Danmark A/S: Key Facts
Summary 2 Coop Danmark A/S: Operational Indicators 2015-2016
Summary 3 Coop Danmark A/S: Private Label Portfolio
Summary 4 Coop Danmark A/S: Competitive Position 2017
Summary 5 Dansk Supermarked A/S: Key Facts
Summary 6 Dansk Supermarked A/S: Operational Indicators 2015-2016
Summary 7 Dansk Supermarked A/S: Competitive Position 2017
Summary 8 Haugen-Gruppen Denmark A/S: Key Facts
Summary 9 Haugen-Gruppen Denmark A/S: Operational Indicators 2015-2016
Summary 10 Haugen-Gruppen Denmark A/S: Competitive Position 2017

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Growth in packaged food current value sales remains stable

Healthy eating and premiumisation trends gain momentum

Polarisation intensifies competitive pressure on leading manufacturers

Internet retailing starts to gain traction in packaged food distribution

Outlook for packaged food remains favourable

KEY TRENDS AND DEVELOPMENTS

Expansion of private label packaged food lines continues

Outlook

Internet retailing starts to develop rapidly from a low base

Outlook

Organic packaged food consumption continues to rise

Outlook

Free from trend follows the development of organic packaged food

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2012-2017
Table 18 Sales of Packaged Food by Category: Value 2012-2017
Table 19 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 20 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 21 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 23 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 24 Penetration of Private Label by Category: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format: % Value 2012-2017
Table 26 Distribution of Packaged Food by Format and Category: % Value 2017
Table 27 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sauces, Dressings and Condiments in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Sauces, Dressings and Condiments in Denmark - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Sauces, Dressings and Condiments in Denmark - Company Profiles

Coop Danmark A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Dansk Supermarked A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Haugen-Gruppen Denmark AS in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Growth in packaged food current value sales remains stable

Healthy eating and premiumisation trends gain momentum

Polarisation intensifies competitive pressure on leading manufacturers

Internet retailing starts to gain traction in packaged food distribution

Outlook for packaged food remains favourable

KEY TRENDS AND DEVELOPMENTS

Expansion of private label packaged food lines continues

Internet retailing starts to develop rapidly from a low base

Organic packaged food consumption continues to rise

Free from trend follows the development of organic packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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