Executive Summary

Nov 2018
PROSPECTS
Herbs and spices receives positive media coverage

There have been several articles published discussing the positive health effects of herbs and spices. There is ongoing research for instance with saffron to prove its destructive effects against certain types of cancer cells, while cinnamon is proven to have a positive effect on blood sugar levels, and curcuma speeds up digestion.

Convenience trend makes its mark on sauces

The otherwise popular dry sauces continued to see rather flat growth in 2018. These products are being increasingly substituted by cooking sauces, due to the convenience trend: dry sauces (spice mixes excluded) require a considerable amount of time to prepare, and are also less comfortable to work with compared to cooking sauces, which is predicted to continue gaining in popularity over the forecast period.

Ketchup versus mayonnaise – where taste overrides health

For years, ketchup has been accused of containing high levels of sugar, but new research has highlighted high levels of antioxidants, which are actually higher in ketchup and in tomato purées than in fresh tomato. At the same time, some negative news has been published in the Danish media: mayonnaise contains emulsifiers that make fat connect to water, which is unhealthy for the stomach.

COMPETITIVE LANDSCAPE
Mars Danmark A/S leads pasta sauces

The popular Italian cuisine is generating considerable growth in pasta sauces, led by Mars Danmark due to its well-positioned brand Dolmio. Private label also continued to enjoy popularity, as it was successful in repositioning to a mid-quality level.

Misshapen tomatoes get second chance as ketchup

An interesting initiative has been taken linked to food waste reduction in Denmark: misshapen and otherwise unsellable tomatoes will be used as raw material for new ketchup brand Pedersens in cooperation with the organisation Stop Madspild (Stop Food Waste). As Danes increasingly care about food waste, the message it carries would appear to make it very marketable.

Unilever Danmark A/S retains leadership of bouillon

Unilever’s Knorr brand is very well established in Denmark, and in many cases consumers automatically connect bouillon with Knorr and it enjoys strong loyalty. A potential threat to its position is the increasing popularity of private label from the likes of Coop Danmark, which consumers to an increasing degree consider the same quality for a better price.

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Sauces, Dressings and Condiments in Denmark

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sauces, dressings and condiments industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sauces, dressings and condiments industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sauces, dressings and condiments in Denmark market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sauces, dressings and condiments in Denmark?
  • What are the major brands in Denmark?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How much are consumers willing to pay for convenience?
  • What are sales opportunities for healthier products (ie, low-fat, low-salt)?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sauces, Dressings and Condiments in Denmark - Category analysis

HEADLINES

PROSPECTS

Herbs and spices receives positive media coverage
Convenience trend makes its mark on sauces
Ketchup versus mayonnaise – where taste overrides health

COMPETITIVE LANDSCAPE

Mars Danmark A/S leads pasta sauces
Misshapen tomatoes get second chance as ketchup
Unilever Danmark A/S retains leadership of bouillon

CATEGORY DATA

Table 1 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 2 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 3 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 4 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 5 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 6 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 7 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 8 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 9 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 10 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 11 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Stable growth in packaged food
The convenience trend transforms consumption patterns
Competitive market with successful local players
Shopping list apps revolutionise grocery planning
Increasingly hectic lifestyles drive growth of convenient products

FOODSERVICE

Sales to Foodservice
Increased focus on sustainability and food waste in foodservice
Health awareness permeates foodservice
Sales to foodservice follows similar patterns as retail
Consumer Foodservice
Further growth in consumer foodservice
Fast food drives growth
The Danish consumer foodservice paradox
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources