Sauces, Dressings and Condiments in Dominican Republic

2020 IMPACT

Consumers stock up at the onset of the pandemic in 2020 due to anticipating spending more time at home

In 2020, sauces, dressings and condiments is set to see slightly higher current value growth than in the previous year. At the onset of the pandemic when the country went into lockdown in mid-March, consumers eagerly stocked up on various products they needed at home.

Economic uncertainty favours the performance of more affordable products in 2020

Despite the increasing consumption opportunities because of lockdown in 2020, the unstable economic environment in the Dominican Republic as a result of COVID-19 will still have an impact on sauces, dressings and condiments. In fact, the country’s GDP is expected to decline in 2020 as COVID-19 hampers its domestic performance.

International players continue to lead sauces, dressing and condiments, while local players turn to social media to boost demand in 2020

Quala Dominicana SA continues to lead sauces, dressings and condiments in 2020. The company’s flagship brand Doña Gallina is still the leading brand in stock cubes and powders.

RECOVERY AND OPPORTUNITIES

Slower growth anticipated in 2021 as consumers resume their daily lives and have less time and opportunity to cook at home

After the anticipation of a stronger current value growth for sauces, dressings and condiments in 2020, the current value growth rate is expected to fall in 2021 before returning to normal levels that will be sustained throughout the rest of the forecast period. The expectation of a slower current value growth rate in 2021 is a result of various factors.

Demand for natural products set to increase over the forecast period

Over the forecast period consumers are expected to continue demanding natural ingredients and seasoning. Although most consumers integrate fresh ingredients into their cooking on a regular basis, younger shoppers are increasingly taking the time to read labels and are opting for products they perceive to be more natural or healthier.

Opportunity for development of private label as consumers search for the best value for their money

Private label is set to strengthen its relatively small presence in sauces, dressings and condiments in the forecast period. In 2020, private label was able to increase its relatively small share, benefitting from the increased number of consumers looking for the best value for their money.