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Sauces, Dressings and Condiments in Eastern Europe

February 2021

Sauces, dressings and condiments recorded a marked increase in retail value growth in Eastern Europe in 2020. This was the result of forced closures of foodservice outlets during the year as well as consumers spending more time at home during lockdowns/quarantines or when remote working/learning due to Coronavirus (COVID-19). The resulting increase in meals being prepared at home drove demand for sauces, dressing and condiments in the retail channel.

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Key Findings

Historic period ends with strong growth

Sales of sauces, dressings and condiments, which had already been recording positive annual growth rates over the historic period, recorded a strong increase in 2020. Mandated closures in the foodservice channel as well as people quarantining and working from home provided a boost to most categories. While the pandemic’s economic impact may have put some pressure on household budgets in 2020, this was more than offset by consumers carrying out a lot more meal preparation in their homes than usually over the course of the year.

Soy sauces booming in Russia

Russia is seeing strong growth in soy sauces, as Asian cuisine continues to become increasingly popular among local consumers, bolstered by the growing numbers of sushi sets on retailers’ shelves and the expansion of Asian foodservice outlets – with both having a positive effect on at-home consumption of Asian cuisine.

Poland driving sales of herbs and spices

Herbs and spices are performing strongly in Poland, with growing demand for spices associated with foreign cuisines among Polish consumers as they look for novel tastes and experiment with international recipes at home. Players have capitalised on this trend by labelling their spices with their country of origin. Knorr, for example, introduced new packaging with the name of the country of origin for its standard single spices, such as Indian turmeric, Moroccan rosemary and Mediterranean basil.

Dip in sales in 2021, but rising sales again from 2022

There will be something of a hangover from the pandemic, with its economic impact hitting household spending power and the hoped-for reopening of foodservice outlets in 2021, resulting in declining sales. However, a return to positive growth is expected from 2022, with healthier variants of existing products likely to help provide impetus for future sales increases.

 

introduction

Scope
Key findings

Regional Overview

Modest sales growth for Eastern Europe in 2020 and the historic period
Growth rates to slow down after the pandemic-induced 2020 spike
Russia and Poland the main growth drivers
Soy sauces enjoying dynamic growth in Russia
Russia table sauces and Polish herbs and spices drive overall sales
Growth in Eastern Europe is driven by anti-COVID-19 measures in 2020
Modern grocery retailers the dominant force in retail distribution
Strong e-commerce sales and share growth, albeit from a small base

Leading Companies and Brands

Sauces, dressings and condiments a fragmented landscape
Multinationals Nestlé and Unilever continue to lead
Russia is the main revenue generator for most top 10 players
No changes in the leading brands, with Maheev still number one

Forecast Projections

Eastern Europe to see declining sales in 2021…
...but then a return to positive growth from 2022

Country Snapshots

Belarus: Market Context
Belarus: Competitive and Retail Landscape
Bosnia and Herzegovina: Market Context
Bosnia and Herzegovina: Competitive and Retail Landscape
Bulgaria: Market Context
Bulgaria: Competitive and Retail Landscape
Croatia: Market Context
Croatia: Competitive and Retail Landscape
Czech Republic: Market Context
Czech Republic: Competitive and Retail Landscape
Estonia: Market Context
Estonia: Competitive and Retail Landscape
Georgia: Market Context

COUNTRY SNAPSHOTS

Georgia: Competitive and Retail Landscape
Hungary: Market Context
Hungary: Competitive and Retail Landscape
Latvia: Market Context
Latvia: Competitive and Retail Landscape
Lithuania: Market Context
Lithuania: Competitive and Retail Landscape
North Macedonia: Market Context
North Macedonia: Competitive and Retail Landscape
Poland: Market Context
Poland: Competitive and Retail Landscape
Romania: Market Context
Romania: Competitive and Retail Landscape
Russia: Market Context
Russia: Competitive and Retail Landscape
Serbia: Market Context
Serbia: Competitive and Retail Landscape
Slovakia: Market Context
Slovakia: Competitive and Retail Landscape
Slovenia: Market Context
Slovenia: Competitive and Retail Landscape
Ukraine: Market Context
Ukraine: Competitive and Retail Landscape
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