Sauces, dressings and condiments recorded a marked increase in retail value growth in Eastern Europe in 2020. This was the result of forced closures of foodservice outlets during the year as well as consumers spending more time at home during lockdowns/quarantines or when remote working/learning due to Coronavirus (COVID-19). The resulting increase in meals being prepared at home drove demand for sauces, dressing and condiments in the retail channel.
Sales of sauces, dressings and condiments, which had already been recording positive annual growth rates over the historic period, recorded a strong increase in 2020. Mandated closures in the foodservice channel as well as people quarantining and working from home provided a boost to most categories. While the pandemic’s economic impact may have put some pressure on household budgets in 2020, this was more than offset by consumers carrying out a lot more meal preparation in their homes than usually over the course of the year.
Russia is seeing strong growth in soy sauces, as Asian cuisine continues to become increasingly popular among local consumers, bolstered by the growing numbers of sushi sets on retailers’ shelves and the expansion of Asian foodservice outlets – with both having a positive effect on at-home consumption of Asian cuisine.
Herbs and spices are performing strongly in Poland, with growing demand for spices associated with foreign cuisines among Polish consumers as they look for novel tastes and experiment with international recipes at home. Players have capitalised on this trend by labelling their spices with their country of origin. Knorr, for example, introduced new packaging with the name of the country of origin for its standard single spices, such as Indian turmeric, Moroccan rosemary and Mediterranean basil.
There will be something of a hangover from the pandemic, with its economic impact hitting household spending power and the hoped-for reopening of foodservice outlets in 2021, resulting in declining sales. However, a return to positive growth is expected from 2022, with healthier variants of existing products likely to help provide impetus for future sales increases.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page