Sauces, Dressings and Condiments in Egypt

PROSPECTS

Volume sales continue to increase despite unit price increases

The strong retail volume sales growth seen in the sauces, dressings and condiments in 2019 can be attributed to the essential status of many of products in the category. This is because, in times of financial distress, people often return to products that they know and trust as a way of minimising risk in their food spending.

A major trend seen towards smaller pack sizes in 2019

Following the major devaluation of the Egyptian pound against major global currencies towards the end of 2017, the purchasing power of many Egyptian households has been severely compromised, with little seen in the way of genuine recovery since then. One major trend that has emerged as a result of the situation is that consumers are now purchasing their sauces, dressings and condiments in smaller pack sizes.

Pickled products and tomato pastes and purées the big winners in 2019

Tomato paste & purées and pickled products witnessed the most dynamic sales growth in sauces, dressings and condiments in 2019 as consumers turned to reliable, traditional products that they know and trust during a time of widespread financial hardship. In addition, sales in both categories are supported by the wide range of products on offer in all grocery retail outlets throughout the country.

COMPETITIVE LANDSCAPE

Fine Foods remains the leading player in tomato pastes and purées

Fine Foods Egypt maintained its leading position in the key category of tomato paste and purées in 2019 with its Fine cut foods tomato paste brand. Recent years have seen the quality of the locally manufactured brand improve significantly, while it is now available in a variety of different pack sizes, with 50g pouches now on offer at very attractive price points.

El Rashidy El Mizan maintains its leading position in the sale of tahini

2019 saw El Rashidy El Mizan maintain its position as the leading name in other sauces, dressings and condiments in this can be attributed mainly to its dominant position in the sale of tahini, the dominant product in the category. The company has long been the leading name in tahini in Egypt and it continues to launch new products in an effort to support its leading position and maintain interest of consumers.

Al Doha Co remain the strongest player in herbs and spices

Al Doha Co for Processing & Distribution’s brand Doha remains the leading name in herbs and spices in Egypt. The company’s success can be attributed to the wide variety of products offered under the brand as well as the strong consumer trust in its quality.

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