Sauces, dressings and cooking condiments is expected to perform well in 2020. Despite the closure of foodservice outlets denting the foodservice volume sales of the category, consumers found use for sauces, dressings and condiments at home when cooking during lockdown restrictions.
Fine Foods Egypt is expected to maintain its leading position in the key category of tomato paste and purées in 2020 with its Fine cut foods tomato paste brand. Recent years have seen the quality of the locally manufactured brand improve significantly, while it is now available in a variety of different pack sizes, with 50g pouches now on offer at very attractive price points.
2020 will likely see El Rashidy El Mizan maintain its position as the leading name in other sauces, dressings and condiments. This can be attributed mainly to its dominant position in the sale of tahini, the dominant product in the category.
The strong retail volume sales growth seen in the sauces, dressings and condiments over the forecast period can be attributed to the essential status of many of products in the category. This is because, in times of financial distress, people often return to products that they know and trust as a way of minimising risk in their food spending.
Tomato paste & purées and pickled products will witness some of the most dynamic sales growth in sauces, dressings and condiments over the forecast period as consumers turn to reliable, traditional products that they know and trust during a time of widespread financial hardship. In addition, sales in both categories are supported by the wide range of products on offer in all grocery retail outlets throughout the country.
Following the major devaluation of the Egyptian pound against major global currencies towards the end of 2017, the purchasing power of many Egyptian households remain severely compromised, with little seen in the way of genuine recovery since then. COVID-19 has stifled nascent signs of a recovery in the country’s economic situation, with purchasing power expected to fall further in the near future.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Sauces, Dressings and Condiments industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sauces, Dressings and Condiments industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sauces, Dressings and Condiments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page