Executive Summary

Nov 2018
PROSPECTS
Rising health awareness continues to shape consumer demands

Health-related trends have been among the most influential in shaping the development of sauces, dressings and condiments in Estonia in recent years. Most notably, growing concerns about the negative health effects of excessive salt and sugar consumption have compelled manufacturers to introduce products that contain reduced levels of these potentially harmful ingredients.

Certain product types face growing competition from external sources

Over the forecast period, it is expected that demand for some product types within sauces, dressings and condiments will continue to be constrained by changing consumer preferences and competition from other packaged food categories. For example, some Estonians now favour using sour cream or increasingly Greek-style yoghurt mixed with herbs, spices and various condiments as an alternative to dips and certain types of table sauces.

Demand for products used to prepare ethnic dishes set to remain strong

Improvements in living standards are increasingly enabling Estonians to travel abroad more frequently, and to visit more exotic destinations. In line with this trend, consumer interest in foreign or ethnic cuisine is on the rise in Estonia.

COMPETITIVE LANDSCAPE
Street food trend inspires new launches

In line with growing interest in street food, dishes such as burgers, wraps and fish and chips have become more popular among Estonians in recent years. Several companies in sauces, dressings and condiments have capitalised on this trend by introducing new products for the preparation of these types of dishes.

Investment in marketing increasingly crucial as competition intensifies

Sauces, dressings and condiments in Estonia is highly competitive, with an extensive assortment of products present in the category. Competition is only likely to intensify further over the forecast period as new players enter and the consumer base shrinks in line with population decline.

Most successful players follow and influence the latest trends

Players that could both keep pace with and shape different trends were among the strongest performers in sauces, dressings and condiments during the review period. Examples included overall category leader Santa Maria, but also Kraft Heinz Co and local companies Salvest and Põltsamaa Felix, all of which remain notable innovators and trendsetters.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sauces, dressings and condiments industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sauces, dressings and condiments industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sauces, dressings and condiments in Estonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sauces, dressings and condiments in Estonia?
  • What are the major brands in Estonia?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How much are consumers willing to pay for convenience?
  • What are sales opportunities for healthier products (ie, low-fat, low-salt)?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sauces, Dressings and Condiments in Estonia - Category analysis

HEADLINES

PROSPECTS

Rising health awareness continues to shape consumer demands
Certain product types face growing competition from external sources
Demand for products used to prepare ethnic dishes set to remain strong

COMPETITIVE LANDSCAPE

Street food trend inspires new launches
Investment in marketing increasingly crucial as competition intensifies
Most successful players follow and influence the latest trends

CATEGORY DATA

Table 1 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 2 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 3 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 4 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 6 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 7 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 8 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 9 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 10 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Packaged Food in Estonia - Industry Overview

EXECUTIVE SUMMARY

Increase in living standards supports the development of packaged food
Increased consumer purchasing power supports manufacturers
Successful players follow the trends
Competition remains intense among grocery chains
Positive outlook for the economy to support sales

FOODSERVICE

Sales to Foodservice
Changes in consumer habits also impact foodservice suppliers
Sanitex and Kaupmees continue to lead
Importance of the as-cheap-as-possible strategy diminishes
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources