In 2020, fish sauces and oyster sauces, which are common ingredients in Asian cuisine, are expected to demonstrate the fastest retail volume growth, albeit from a particularly low base. Although there is still relatively little awareness of these products in Estonia, they are considered new and exciting, which is expected to contribute to the growth in the category.
Sauces, dressings and condiments in Estonia is expected to remain a highly competitive category in 2020, with an extensive assortment of products present. Competition will intensify further in 2020 as the category continues to expand, and the consumer base shrinks in line with population decline.
Estonian sauces, dressings and condiments are highly differentiated from those of Western Europe, with common varieties including extremely strong mustard and a wide range of pickled cucumber. For this reason, Estonians are still actively experimenting with foreign sauces, dressings and condiments, with new product launches continuing to add interest to the category.
With the development of different foreign cuisines in Estonia, it is expected that the demand for sauces, dressings and condiments will see positive retail current value growth throughout the forecast period. This will also be supported by increased unit prices as a result of the growing production costs of the increasing range of products available in Estonian sauces, dressings and condiments.
Pickled products have a robust and traditional positioning in Estonia, with growth coming primarily from inflation, with the traditional appeal and aspect of the products leaving little room or need for innovation. When it comes to table sauces and cooking sauces, the opposite is true.
Over the forecast period, it is expected that demand for some product types within sauces, dressings and condiments will continue to be constrained by changing consumer preferences and competition from other packaged food offerings. For example, some Estonians now favour using sour cream or Greek-style yoghurt mixed with herbs and spices as an alternative to dips and table sauces.
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Understand the latest market trends and future growth opportunities for the Sauces, Dressings and Condiments industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Sauces, Dressings and Condiments research and analysis database.
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