Foodservice establishments and schools closed in the early half of the year, and many more Finns began working and studying from home. More cooking and eating at home is set to positively impact sales of ingredients associated with home cooking, such as herbs and prices, which is set to record good retail current value growth as a result.
Finns who are conscious of the impact of good nutrition on wellbeing and immunity are increasingly able to source all-natural and free-from sauces, dressings and condiments in the country. Santa Maria BBQ Rub for Fish with Guajillo Chili Parsley & Tomato has been marketed as free from artificial additives, aromas and sugar, while Herkkumaa released new Devil’s salsa free from added sugar, gluten and additives.
Increased unemployment and weakened purchasing power means more Finns are comparing prices and opting for more affordable products, especially in staples such as pasta sauces, which is set to record strong growth in current retail terms in 2020. The demand for quality products at affordable prices sees private label continue to launch more sophisticated sauces, including Kesko Oyj’s trusted Pirkka selection, with premium recipes including roasted paprika sauce with feta cheese and truffle mayonnaise.
Cooking at home will remain a trend in 2021, as more Finns opt to work and study from home in the longer term. This will benefit sales of ingredients used frequently at home cooking, such as sauces, herbs and spices and bouillon.
While current retail sales are set to increase in sauces, dressings and condiments in 2020, slower growth is expected over the forecast period. The variety of sauces, dressings and condiments is vast in Finland, making competition fierce, and players need to make their products stand out.
Fair trade, organic, healthier and premium products will continue to appeal to Finns across the forecast period. Meira Premium selection was launched in spring 2020 carrying two certificates, both Organic and Fair Trade.
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Understand the latest market trends and future growth opportunities for the Sauces, Dressings and Condiments industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Sauces, Dressings and Condiments research and analysis database.
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