The last year of the review period saw current value growth in herbs and spices, mainly thanks to an influx of tourists who value Georgian spices. The travel restrictions put in place as a result of the COVID-19 pandemic are therefore expected to present an obstacle in this respect; however, this is likely to be mitigated by far greater numbers of Georgians cooking at home during lockdown.
Unilever is set to consolidate its leading share in sauces, dressings and condiments in 2020. The multinational company offers very well-known and established brands in several important product areas, including Calve Mayonnaise and Ketchup, and Knorr in stock cubes and powders.
Marneuli Food Factory Ltd’s Marneuli is set to remain the leading brand in sauces, dressings and condiments in Georgia in 2020. The company invests heavily in promotion and visibility in modern grocery retailers and seeks to maintain maximum visibility.
Manufacturers and retailers are likely to remain reserved about investing heavily in innovation and new product development while the economic landscape continues to look so uncertain in the wake of the COVID-19 pandemic. Players in sauces, dressings and condiments will likely wait until there is more clarity and consumer confidence before announcing new product developments.
Tourists are a major source of demand for the sauces, dressings and condiments, as Georgian sauces, such as the most typical Tkemali (a sour sauce similar to pesto), are quite well-known among the post-Soviet states, which represent the origin of most of Georgia’s tourists. Georgian herbs and spices are also well-known throughout Eastern Europe and Central Asia thanks to their high quality and the wide assortment of herbs and spices used in Georgian cuisine.
Excluding generics, four of the top 10 players in sauces, dressings and condiments are local companies. Marneuli Food Factory Ltd is in the best position among these, and is set to gain value share in 2020, although the company recently stopped production of traditional sauce Tkemali, which will likely result in a drop in share in the future.
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Understand the latest market trends and future growth opportunities for the Sauces, Dressings and Condiments industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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