Sauces, Dressings and Condiments in Guatemala

2020 IMPACT

Consumer demand for sauces spikes in 2020 because of lockdown restrictions which have increased consumer’s cooking opportunities

Being common ingredients in almost every meal, sauces is set to experience strong growth in demand in 2020 as a result of COVID-19. The country’s strict lockdown and nightly curfew restrictions have forced locals to shift majority of their eating occasions to the home, resulting in more families and individuals cooking meals at their homes in 2020.

In 2020, chili sauces continue to gain popularity, and consumers turn towards tomato pastes and purées

Chili sauces continue gaining popularity in 2020 due to a trend towards spicy food in Guatemala. Guatemala does not have a tradition when it comes to spicy food, but the Mexican influence is giving spicy foods a real push locally, benefitting spicy sauces as well.

In 2020, Alimentos Kern de Guatemala continues to lead

Alimentos Kern de Guatemala continues to lead sauces, dressings and condiments in 2020 with its brands Kern’s and Ducal. Both have a wide product portfolio and lead several categories, such as ketchup, tomato pastes and purées and cooking sauces.

RECOVERY AND OPPORTUNITIES

Return to normal lives in 2021 will effectively lower consumption opportunities in the short-term at least

After the anticipation of a strong year of current value and retail volume growth in 2020, sauces, dressings and condiments is expected to post negative growth in 2021 as consumers resume their busy daily lives. While COVID-19 provided an opportunity for locals to spend more time cooking and experimenting with new flavours and products, the return to busier lifestyles will effectively limit consumption opportunities.

Flavour expansions and new entrants will support growth in the forecast period

New entrants focused on flavour innovation will help drive growth in sauces, dressings and condiments over the forecast period. The end of the review period already welcomed some new artisanal products and domestic flavours that peaked consumer interest.

Improvements with packaging formats set to support in-store promotion and consumer awareness

Over the forecast period more brands are expected to innovate with packaging formats in sauces, dressings and condiments, with the stand-up pouch format anticipated to gain traction. Typically, small flexible packages are more prevalent at the lower end of sauces, dressings and condiments, as they allow lower unit prices, while glass and plastic containers are seen at the upper end.