Sauces, Dressings and Condiments in Guatemala

PROSPECTS

Unpackaged herbs and spices still very popular for use in traditional homemade meals

Guatemalans have a very rich culinary culture of using condiments in their food. Condiments play a huge role in traditional homemade dishes.

Shukos need ketchup, and lots of it, while consumers are also increasingly taking to imported sauces

Sauces like ketchup, mustard and mayonnaise are very common in all types of diners and restaurants, especially ketchup. The local hot-dog-style product called “Shuko”, which is commonly sold by street vendors, is always served with ketchup and mustard or mayonnaise, depending on the client’s preference.

Chili sauces benefit from the spicy food trend; cooking sauces help make meal preparation easier

Chili sauces are gaining popularity because there is a trend towards spicy food in Guatemala. Guatemala is not a very educated country when it comes to spicy food, but the Mexican influence is giving spicy foods a real push locally, along with spicy sauces.

COMPETITIVE LANDSCAPE

Alimentos Kern de Guatemala leads sales

Alimentos Kern de Guatemala leads sauces, dressings and condiments with its brands Kern’s and Ducal. Both have a wide product portfolio and lead several categories, such as ketchup, tomato pastes and purées and cooking sauces.

Domestic brands offer traditional flavours and are more affordable, imported brands tend to be more expensive

Both domestic and international brands are found in sauces, dressings and condiments. Domestic brands tend to offer traditional flavours that appeal to local consumers.

Artisanal products and domestic flavours expand

New entrants in the areas of artisanal products and domestic flavours are helping to drive growth in sauces, dressings and condiments. An interesting example is the Chiltepico artisanal chili sauce that was originally developed by a small company to add to the ceviche dishes it sold from the back of a car.

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