Sauces, Dressings and Condiments in Guatemala

PROSPECTS

Artisanal products and domestic flavours expand

Growth in sauces, dressings and condiments is driven by new entrants among artisanal products and domestic flavours. An interesting example is Chiltepico, an artisanal chili sauce originating from a small company that sold ceviche dishes from the back of a car and prepared this sauce so that consumers could add it to their ceviche.

Cooking sauces cater to homes with busier lifestyles

Cooking sauces are growing in popularity in Guatemala, especially among consumers with busier lifestyles who want to eat traditional dishes but do not have time to prepare them from scratch. Some traditional dishes such as Pepian and Jocon, which are made with sauces, require several ingredients and are time-consuming to make from scratch.

Other sauces, dressings and condiments and unpackaged sales

Other sauces, dressings and condiments registered one of the strongest growth rates in 2018, albeit from very small retail sales. Growth is seen in imported sauces with flavours that are becoming popular in Guatemala, such as sweet and sour, Thai, Chinese, etc.

COMPETITIVE LANDSCAPE

Alimentos Kern de Guatemala leads sales

Alimentos Kern de Guatemala SA leads sauces, dressings and condiments with its leading brands Kerns and Ducal. Both have a wide product portfolio and lead several categories such as ketchup, tomato pastes and purées and cooking sauces.

Domestic and international brands cater to different consumers

Both domestic and international brands are found in sauces, dressings and condiments. Domestic brands tend to offer traditional flavours that appeal to consumers.

Advertising campaigns appear regularly

Advertising campaigns are common for sauces, dressings and condiments. Large companies such as Alimentos Kern de Guatemala constantly advertise their brands through billboards, television advertisements and in-store promotions with free tastings.

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