Being common ingredients in almost every meal, sauces is set to experience strong growth in demand in 2020 as a result of COVID-19. The country’s strict lockdown and nightly curfew restrictions have forced locals to shift majority of their eating occasions to the home, resulting in more families and individuals cooking meals at their homes in 2020.
Chili sauces continue gaining popularity in 2020 due to a trend towards spicy food in Guatemala. Guatemala does not have a tradition when it comes to spicy food, but the Mexican influence is giving spicy foods a real push locally, benefitting spicy sauces as well.
Alimentos Kern de Guatemala continues to lead sauces, dressings and condiments in 2020 with its brands Kern’s and Ducal. Both have a wide product portfolio and lead several categories, such as ketchup, tomato pastes and purées and cooking sauces.
After the anticipation of a strong year of current value and retail volume growth in 2020, sauces, dressings and condiments is expected to post negative growth in 2021 as consumers resume their busy daily lives. While COVID-19 provided an opportunity for locals to spend more time cooking and experimenting with new flavours and products, the return to busier lifestyles will effectively limit consumption opportunities.
New entrants focused on flavour innovation will help drive growth in sauces, dressings and condiments over the forecast period. The end of the review period already welcomed some new artisanal products and domestic flavours that peaked consumer interest.
Over the forecast period more brands are expected to innovate with packaging formats in sauces, dressings and condiments, with the stand-up pouch format anticipated to gain traction. Typically, small flexible packages are more prevalent at the lower end of sauces, dressings and condiments, as they allow lower unit prices, while glass and plastic containers are seen at the upper end.
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Understand the latest market trends and future growth opportunities for the Sauces, Dressings and Condiments industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Sauces, Dressings and Condiments research and analysis database.
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