Sauces, Dressings and Condiments in Hong Kong, China

PROSPECTS

Consumers adopt healthier eating habits

Hong Kong’s supermarkets offer a massive range of sauces, dressings and condiments, ranging from cooking sauces and dips to all-purpose marinades and pasta sauces, all of which aim to make consumers’ lives easier in the kitchen. In 2018, it was noticeable that manufacturers started to launch healthier products.

New innovations seen in salad dressings

Salad dressings in Hong Kong are no longer used only for salads. In 2018, innovation was observed in terms of both salad dressing flavours and cooking applications.

New packaging formats make life easier

Several key players in Hong Kong introduced new packaging formats to offer consumers greater convenience. Under its Knorr brand, Unilever Hong Kong, for instance, launched liquid chicken stock in a new squeezable bottle in mid-2017.

COMPETITIVE LANDSCAPE

Healthy and fresh ingredients

Heinz Hong Kong is a longstanding and well-established brand manufacturer in Hong Kong, with its strength being the quality of its sauces, dressings and condiments. Under its Classico brand of pasta sauces, it introduced two new flavours, Tomato & Basil and Light Creamy Alfredo, in 2017, with the latter containing 65% less fat and 55% fewer calories than traditional Alfredo sauces.

Campbell Soup focuses on pasta dishes which can be cooked in 10 minutes

Campbell Soup Asia hired celebrity chef Christian Yang to match its pasta sauces with different types of pasta during 2017 and 2018. An array of Western recipes and video shoots were shared on its official website and YouTube, respectively, showcasing simple pasta dishes which can be prepared in 10 minutes, with these largely targeted at busy working people.

An emphasis on salt reduction

In soy sauces, in late 2017, Amoy Food focused on heavily promoting its newly-launched First Extract Reduced Salt Soy Sauce, Reduced Salt Oyster Sauce and First Extract Reduced Salt Soy Sauce with Black Bean, which contain 40% less salt than Amoy Silver Label Light Soy Sauce and are made with non-GMO soya beans and black beans. These aim to cater for the needs of health-conscious consumers.

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