Executive Summary

Nov 2018
PROSPECTS
Demand for dry sauces and herbs and spices remains strong

Dry sauces remained by far the largest category within sauces, dressings and condiments in India in value terms in 2018, and continued to post strong double-digit growth in current value sales. Together with herbs and spices, dry sauces are a key ingredient in Indian cuisine, and therefore used on a daily basis in most households in the country.

Mayonnaise and salad dressings benefit from growing interest in Western cuisine

Mayonnaise and salad dressings continued to record strong growth in current value sales in 2018. Both categories benefited as growing exposure to Western cuisine via foodservice outlets led more Indian consumers to purchase these product types for use at home.

Pasta sauces is the most dynamic category in 2018

Pasta sauces was the most dynamic performer within sauces, dressings and condiments in current value growth terms in 2018. As was the case with mayonnaise and salad dressings, the category benefited as more Indian consumers sought to recreate Western dishes they encountered on foodservice menus in their own homes.

COMPETITIVE LANDSCAPE
S Narendrakumar & Co continues to lead sauces, dressings and condiments

S Narendrakumar & Co remained the overall leader in sauces, dressings and condiments in value terms in 2018, and continued to record double-digit growth in current value sales. The company, which has a very strong presence in the northern part of India, offers dry sauces and herbs and spices under its Everest brand.

Mahashian Di Hatti Pvt Ltd remains the second leading player in 2018

Mahashian Di Hatti Pvt Ltd ranked second overall in sauces, dressings and condiments in 2018. This company offers MDH, one of the most popular brands in herbs and spices and dry sauces in India.

Desai Bros Ltd continues to perform positively thanks to new launches

Desai Bros Ltd’s Mother’s Recipe brand, which competes in pickled products and other sauces, dressings and condiments, recorded healthy growth in current value sales throughout the review period. The company launched a number of new products under this brand over 2017-2018, and it plans to continue expanding the range over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sauces, dressings and condiments industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sauces, dressings and condiments industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sauces, dressings and condiments in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sauces, dressings and condiments in India?
  • What are the major brands in India?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How much are consumers willing to pay for convenience?
  • What are sales opportunities for healthier products (ie, low-fat, low-salt)?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sauces, Dressings and Condiments in India - Category analysis

HEADLINES

PROSPECTS

Demand for dry sauces and herbs and spices remains strong
Mayonnaise and salad dressings benefit from growing interest in Western cuisine
Pasta sauces is the most dynamic category in 2018

COMPETITIVE LANDSCAPE

S Narendrakumar & Co continues to lead sauces, dressings and condiments
Mahashian Di Hatti Pvt Ltd remains the second leading player in 2018
Desai Bros Ltd continues to perform positively thanks to new launches

CATEGORY DATA

Table 1 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 2 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 3 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 4 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 6 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 7 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 8 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 9 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 10 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

Strong double-digit growth for packaged food
Smaller pack sizes become increasingly popular due to healthy living
Competition intensifies as manufacturers fight to retain or gain share
Modern grocery retailers slowly gaining share from traditional grocery retailers
Significant opportunities for packaged food in the forecast period

FOODSERVICE

Sales to Foodservice
Cheese reshapes the landscape for foodservice companies in India
Rising café culture and increasing number of takeaway outlets boosts milk and value-added dairy products
Pasta sauces, mayonnaise and salad dressings remain popular

CONSUMER FOODSERVICE

Health and wellness influences consumer foodservice in urban regions
Affordability coupled with desire for experience drives consumer foodservice
Retailers and consumer foodservice operators explore and enter each other’s space

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources