Sauces, Dressings and Condiments in Ireland

PROSPECTS

Exotic flavours drive category growth

Demand for new and exciting sauces and dressings from around the world continued to increase in 2018, with younger consumers in particular being more interested in exotic flavours. The sunny summer weather in Ireland further allowed consumers to have more barbecues, which helped drive sales of sauces.

Chilli sauces remains the best performing category

Chilli sauces remained the fastest growing category in 2018, with sales continuing to be driven by increasing consumer interest in Mexican and Asian cuisine thanks to wider travel but also the growing number of Asian and Latin American-themed foodservice outlets in Ireland. Ethnic cuisines have become very popular, especially among younger consumers.

Average unit price remains flat

Average unit price in sauces, dressings and condiments remained flat in current terms in 2018. However, unit price movement varied by category.

COMPETITIVE LANDSCAPE

Unilever remains the leading player

Unilever remained the leading player in sauces, dressings and condiments in 2018. The company registered a further increase in sales thanks to various new product innovations and refinements.

Share gains driven by Asian-inspired cuisine

The sauces, dressings and condiments category continued to be very fragmented in 2018, with several domestic and international players competing for share. The majority of innovation in sauces continued to be inspired by Asian cuisine.

Private label slowly gaining ground

The share of private label in sauces, dressings and condiments continued to rise in 2018. Its share gain in the category, however, has slowed, with these products being more established in some categories than others, where there continued to be strong brand loyalty.

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