Sauces, Dressings and Condiments in Ireland

PROSPECTS

Growth in consumer foodservice threatens saturated sauces, dressings and condiments

Sauces, dressings and condiments in Ireland is quite saturated. There are many products from around the world available in a variety of distribution channels, with younger consumers especially being more interested in exotic flavours.

Consumers increasingly demand hotter sauces and spices from Mexican and Asian cuisines

Judging by the new products on retailers’ shelves, hot sauces and Asian sauces are in greater demand in Ireland. Consequently, chili sauces continued to achieve the highest current value growth in 2019.

Sales of sauces, dressings and condiments are buoyed by consumers wishing to add further flavour or spice to meals

The popularity of meal kits (dinner mixes within ready meals) also had a positive impact on sauces, dressings and condiments in Ireland in 2019. Consumers demonstrate a strong preference for being able to add their own ingredients to the meals they prepare.

COMPETITIVE LANDSCAPE

Players launch new products, extensions and refinements to widen the consumer base and cater to more specific demand

Players in sauces, dressings and condiments continue to launch new products to meet the greater demand for healthy ingredients or specific dietary requirements. In line with the vegan trend in Ireland, local Genovese Foods Ltd has launched a new vegan brand of sauces, called Veggie Earth.

Private label continues to gain ground with good quality, value for money and healthier versions

Private label products gained further value share within sauces, dressings and condiments in 2019 thanks to the consumer perception that they offer very good value for money. Product quality has improved within herbs and spices, and many products within sauces offer healthier versions, such as Tesco’s Ketchup which is lower in salt and sugar.

Popularity of Irish brands supports their innovations and strengthens their position

McDonnells managed to strengthen its position in sauces, dressings and condiments in Ireland in 2019 through introducing innovations. These include its Spice Bag and Slimmers Curry Sauce.

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