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Country Report

Sauces, dressings and condiments in

Sauces, Dressings and Condiments in Italy

31 pages, Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Manufacturers focus on premiumisation in bouillon to attract new consumers

Volume sales of bouillon continued to struggle in 2018 after several years of decline. Italian consumers are spending less time cooking at home due to both work and family responsibilities, having also become inclined to cook less complicated meals.

Demand for local tomatoes drives category concentration

Italian consumers are increasingly looking for tomato-based products made with local ingredients. This is being supported by a new labelling regulation which came into force on 5 April 2018, requiring all packaged food in Italy to carry the name and address of the manufacturer or packaging plant.

Mayonnaise and ketchup continue to account for the largest share of sales in table sauces

Mayonnaise and ketchup continued to account for the largest share of value sales in table sauces in 2018 given their longstanding presence on Italian tables. While in recent years growth was driven by casual dining, aperitifs and street food, more recently it has been fuelled by the health and wellness trend.

COMPETITIVE LANDSCAPE

Pesto sauces and reduced-salt bouillon at the core of Star’s strategy

Star - Stabilimento Alimentare remained the leading player in sauces, dressings and condiments in 2018 despite many of its products having been heavily affected by promotional activities in recent years. The company’s growth strategy for the future remains focused on bouillon and sauces.

Premium pasta sauces contribute to the growth of Barilla

Sales of Barilla's sauces increased in 2018 in both value and volume terms thanks to the high quality of ingredients used and traditional product recipes. Organic ingredients are used in many cases, with the company also benefiting from strong brand awareness.

Unilever Food Solutions opens an online sales platform

Unilever Italia continued to focus on both the retail and foodservice channels in 2018 thanks to its wide product portfolio which suits both end consumers and restaurant operators. In April 2018, Unilever Food Solutions launched new ethnic sauces, namely curry with vegetables and pineapple, sweet and sour with pineapple and peppers, chilli with tomatoes, onions, peppers and borlotti beans, as well as Mexican with peppers, onions and chilli peppers.

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Samples

Sauces, Dressings and Condiments Sample Sauces, Dressings and Condiments Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sauces, dressings and condiments industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sauces, dressings and condiments industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sauces, dressings and condiments in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sauces, dressings and condiments in Italy?
What are the major brands in Italy?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
How much are consumers willing to pay for convenience?
What are sales opportunities for healthier products (ie, low-fat, low-salt)?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sauces, Dressings and Condiments in Italy - Category analysis

HEADLINES

PROSPECTS

Manufacturers focus on premiumisation in bouillon to attract new consumers

Demand for local tomatoes drives category concentration

Mayonnaise and ketchup continue to account for the largest share of sales in table sauces

COMPETITIVE LANDSCAPE

Pesto sauces and reduced-salt bouillon at the core of Star’s strategy

Premium pasta sauces contribute to the growth of Barilla

Unilever Food Solutions opens an online sales platform

CATEGORY DATA

Table 1 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 2 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 3 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 4 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 5 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 6 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 7 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 8 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 9 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 10 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 11 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

Italians eat more premium and organic products, but buy less

FICO Eataly World, promoting food culture, to drive sales of local products

Niche products to grow, although hyper-segmentation can pose a threat

Back to the future, Italians prefer neighbourhood stores

Ethical sourcing and certified supply chain

FOODSERVICE

Sales to Foodservice

New product selection at Autogrill aimed at vegetarian and vegan customers
Olive oil still has potential in foodservice
New menu indications required

Consumer Foodservice

Foodservice channel is improving
Retailing versus home delivery
Foodservice channel offers flexibility and choice to consumers

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sauces, Dressings and Condiments in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Manufacturers focus on premiumisation in bouillon to attract new consumers

Demand for local tomatoes drives category concentration

Mayonnaise and ketchup continue to account for the largest share of sales in table sauces

COMPETITIVE LANDSCAPE

Pesto sauces and reduced-salt bouillon at the core of Star’s strategy

Premium pasta sauces contribute to the growth of Barilla

Unilever Food Solutions opens an online sales platform

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Sauces, Dressings and Condiments in Italy - Category analysis

HEADLINES

PROSPECTS

Manufacturers focus on premiumisation in bouillon to attract new consumers

Demand for local tomatoes drives category concentration

Mayonnaise and ketchup continue to account for the largest share of sales in table sauces

COMPETITIVE LANDSCAPE

Pesto sauces and reduced-salt bouillon at the core of Star’s strategy

Premium pasta sauces contribute to the growth of Barilla

Unilever Food Solutions opens an online sales platform

CATEGORY DATA

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

Italians eat more premium and organic products, but buy less

FICO Eataly World, promoting food culture, to drive sales of local products

Niche products to grow, although hyper-segmentation can pose a threat

Back to the future, Italians prefer neighbourhood stores

Ethical sourcing and certified supply chain

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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