Sauces, Dressings and Condiments in Japan

PROSPECTS

Category witnesses further contraction in 2018

Sauces, dressings and condiments recorded a marginal decline in retail value sales in 2018. The negative performance is due to the declining population in Japan, as well as lifestyle changes among Japanese consumers, which would suggest that further contraction is expected over the forecast period.

Decline in dry sauces as consumers seek greater convenience

Curry roux which is among the most popular dry sauces in Japan has been experiencing a sharp decline due to a consumer shift to curry sauces tracked under shelf stable ready meals. As more consumers live in smaller households, consumers do not have the same opportunity to cook curry using roux as it is time consuming.

Ongoing decline for pickled products and soy sauces

Pickled products and soy sauces are set to continue posting sharp declines due to the internationalisation of Japanese cuisine. These two categories currently play an important role in Japanese cuisine and as a result are at near saturation point, with little scope to expand per capita consumption.

COMPETITIVE LANDSCAPE

Fragmented landscape characterises sauces, dressings and condiments

The competitive landscape in sauces, dressings and condiments in 2018 remained highly fragmented. Local consumers have access to a wide variety of sauces, dressings and condiments available nationwide and can choose between numerous regional, national and international options.

Kewpie Corp maintains its lead by focusing on new product development

Kewpie Corp maintained its leading position in the category in 2018, a position it retained throughout the review period. The company is present in many categories within sauces, dressings and condiments, being particularly strong in mayonnaise, dips and salad dressings, where it enjoys the support of a loyal consumer base.

House Foods launches healthier variants

House Foods ranked second in sauces, dressings and condiments in 2018 thanks to its particularly strong presence in dry sauces. The company has been a leading player in curry sauces for decades and continues to strive to maintain its position as a curry specialist.

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