Sauces, dressings and condiments is expected to be unaffected by COVID-19, with retail volume and current value growth similar to 2019. While there was more cooking at home, with disposable incomes falling due to COVID-19, consumers are expected to opt for cheaper brands.
Eurasian Foods leads sauces, dressings and condiments and accounts for over a fifth of value share. Its top position is due to its bestselling mayonnaise brand, 3 Zhelaniya Mayonnaise, with mayonnaise being by far the largest product area.
The expansion and development of modern grocery retailers is benefitting sauces, dressings and condiments in Kazakhstan. Modern grocery retailers offer wider spaces and a larger product range and service in-store.
COVID-19 is expected to have no effect on sauces, dressings and condiments in 2020. Retail volume is expected to decline in 2021, due to stockpiling in 2020, with consumers using up the remains of the extra supplies.
With increased access to information from various sources, like trade press, social media and television, consumers – especially millennials – have become more aware of the importance of eating healthy food and this will be further amplified by health concerns around COVID-19. This healthy eating trend has led to manufacturers of sauces, dressings and condiments to include the nutritional benefits on their packaging.
Kazakh consumers are not prepared to spend a lot of amount of money on premium sauces, dressings and condiments and in 2020, low-end and mid-range price points gained value share. This will become even more pronounced during the forecast period, as it is expected that disposable income will fall and as a result, consumers will become even more price sensitive.
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Understand the latest market trends and future growth opportunities for the Sauces, Dressings and Condiments industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sauces, Dressings and Condiments research and analysis database.
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