Sauces, Dressings and Condiments in Latvia

PROSPECTS

Cosmopolitan tastes influencing demand

The increasingly cosmopolitan character of Latvians’ tastes, resulting from factors such as increased international travel, an expanding range of cuisines offered by restaurants and greater internet access, is exerting a growing influence on the development of sauces, dressings and condiments in the market. One of the most notable examples of foreign cuisine affecting demand in sauces, dressings and condiments is the expansion of barbecue sauces, the fastest-growing category in 2018, which is experiencing rising sales as a result of the increasing popularity of grilling, hamburgers and other American-style cuisine in Latvia.

Growing interest in Asian-style sauces

The rising popularity of Asian cuisine is having a particularly significant effect on sauces, dressings and condiments, with its influence being felt across categories. Wasabi, included in “other” sauces, dressings and condiments, is gaining in popularity on the back of growing interest in Japanese cuisine.

Opportunity for convenience-focused innovation

Convenience is set to be an increasingly important factor in the development of sauces, dressings and condiments during the forecast period. As hectic consumer lifestyles generate demand for packaged food products that are easy to use and save consumers time and effort in terms of preparation and cooking, the category is set to see manufacturer innovation focus on enhancing the convenience of packaging.

COMPETITIVE LANDSCAPE

Orkla Foods Latvija invests in new production line

Local player, Spilva is the leading player in sauces, dressings and condiments in Latvia. Spilva became part of the Orkla Group when it was merged with juice producer, Gutta, to form Orkla Foods Latvija in 2015.

Rimi Latvia expands strongly

Retailer, Rimi Latvia was the fastest-growing player in sauces, dressings and condiments in 2018, as it benefited from a diverse product offer spanning the economy, standard and premium segments, enabling it to target a broad range of income groups. In contrast, rival retailer, Maxima, saw an ongoing decline in sales as it suffered from a poor image and a reliance on lower-income consumers.

International companies see growth

Multinationals, Heinz and Unilever were amongst the strongest performers in sauces, dressings and condiments at the end of the review period. Heinz’s eponymous brand and Unilever’s Hellman’s saw growth driven by high levels of consumer recognition and a reputation for quality.

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