Mayonnaise is decreasing in popularity in Lithuania as a result of changing cooking habits, with many consumers preferring not to spend time cooking food from scratch and eating fewer traditional dishes, such as baltoji misraine. However, despite the decreasing popularity of mayonnaise, mayonnaise-based spreads, such as mayonnaise with hard cheese, garlic and sun-dried tomatoes, will see strong growth in 2020, as the traditional view of mayonnaise as a topping for sandwiches and hot dogs shifts to it being seen as a more premium product.
Local manufacturers will remain prominent among the leading names in sauces, dressings and condiments in 2020. The three leading players Kedainiu Konservu Fabrikas UAB, Suslavicius-Felix UAB and Daumantai Lt UAB are all locally-owned companies that offer products tailored to appeal specifically to Lithuanian consumers.
2020 saw the category leader Kedainiu Konservu Fabrikas UAB extend its lead over its closest rivals. The company has a long tradition of leadership in tomato paste and purées, ketchup, mayonnaise and other table sauces.
The traditional heavyweight table sauces such as ketchup and mayonnaise will continue to register decline into the forecast period due to increasingly widespread consumer concerns over the dubious health credentials of these products. Mayonnaise is increasingly regarded as a product that is high in fat and salt, while ketchup suffers from an image of being a highly processed product that is high in salt and sugar.
The increasing consumer interest in exotic flavours and ethnic cuisine will continue to have a strong influence on the variety of products available in table sauces and cooking sauces into the forecast period. The appeal of ethnic sauces, especially those which are used in Asian cuisine, will continue to expand, with young, affluent urban-dwellers among the most enthusiastic consumers of these products.
Sales of private label sauces, dressings and condiments is expected to grow into the forecast period, with chained grocery retailers Lidl, Maxima, Rimi and Palink the leading private label names. Lidl is expected to remain a strong performer in coming years, as it expanded its outlet network and more consumers become aware of the combination of high quality and good value that its products represent.
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This report originates from Passport, our Sauces, Dressings and Condiments research and analysis database.
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