Executive Summary

Nov 2018
PROSPECTS
Sauces, dressings and condiments is set to record healthy growth

It is expected that sauces, dressings and condiments will record healthy growth over the forecast period. This will be driven by the growing popularity of fast food in Morocco.

Changing consumption habits will benefit sales

Many Moroccans are influenced by Western lifestyles, including food consumption habits. Many people tend to consume fast food or cook burgers with French fries at home, thus they need to buy sauces as complementary items for their meal.

Product diversification will lead to growth

Many companies in sauces, dressings and condiments focus their strategy on offering a wide range of flavours, different product sizes, ingredients and attractive packaging designs. To illustrate, in mayonnaise, companies tend to offer a wide range of products containing different ingredients in order to offer consumers a diverse choice and thus capitalise on volume sales.

COMPETITIVE LANDSCAPE
Les Conserves de Meknès Aicha maintains its lead

Les Conserves de Meknès Aicha continued to lead sauces, dressings and condiments in Morocco in 2018. This is thanks to its strong distribution strategy, as it reaches consumers through both modern and traditional retail stores all over the country.

The competitive landscape remains stable

In 2018, the competitive landscape in sauces, dressings and condiments remained similar, as the four key players maintained their double-digit shares and saw little movement. Companies such as Les Conserves de Meknès Aicha and VMM Maroc tend to continually offer new packaging and different products, flavours and ingredients in order to strengthen customer loyalty and thus protect their value shares.

The health and wellness segment will increase the competition

Health and wellness was one of the key areas in which companies competed in 2018, and this is expected to continue over the forecast period. This is mainly because the category is already heading towards saturation, with a large number of products available – many different flavours, ingredients and different packaging types are already present in the market.

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Sauces, Dressings and Condiments in Morocco

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sauces, dressings and condiments industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sauces, dressings and condiments industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sauces, dressings and condiments in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sauces, dressings and condiments in Morocco?
  • What are the major brands in Morocco?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How much are consumers willing to pay for convenience?
  • What are sales opportunities for healthier products (ie, low-fat, low-salt)?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sauces, Dressings and Condiments in Morocco - Category analysis

HEADLINES

PROSPECTS

Sauces, dressings and condiments is set to record healthy growth
Changing consumption habits will benefit sales
Product diversification will lead to growth

COMPETITIVE LANDSCAPE

Les Conserves de Meknès Aicha maintains its lead
The competitive landscape remains stable
The health and wellness segment will increase the competition

CATEGORY DATA

Table 1 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 2 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 3 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 4 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 6 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 7 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 8 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 9 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 10 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

Packaged food records strong growth in 2018
Strong growth compared to review period
International companies continue to dominate
Modern retailers gain sales share
Packaged food expected to record strong growth over forecast period

FOODSERVICE

Sales to Foodservice
Growing international consumer food service franchises driving sales of packaged food
Foodservice remains a leading channel for frozen products
Changing consumption habits
Consumer Foodservice
Consumer foodservice sales continue to grow
Diversification in foodservice benefiting packaged food
Continued growth expected over forecast period

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources