Sauces, dressings and condiments is expected to record good growth in current value terms in 2020, driven mainly as a result of product diversification from both national and international players.
Leading manufacturers’ and retailers have been investing in promotions recently in order to boost their sales in a fragile economic climate. Product bundling and price discounts are some pricing and marketing strategies that are set by these groups.
Health and wellness was one of the key areas in which companies competed at the end of the review period, and this is expected to continue in 2020, despite the fragility of the local economy. As Moroccans prioritise health and wellbeing in the aftermath of the COVID-19 pandemic, an increasingly large number of products are becoming available with different flavours, ingredients and packaging types as leading players compete for share in product that is not yet saturated and still has significant opportunity for growth.
Over the forecast period, sauces, dressings and condiments is expected to continue to register good performances in both retail volume and current value terms, especially as households no longer have the time to prepare home-made sauces and dressings. Their busy schedules are pushing them to buy what is available in grocery retail stores, aided by the rapid expansion of modern grocery retailers, mainly supermarkets and hypermarkets.
Tomato pastes and purees remain highly popular within sauces, dressings and condiments in Morocco in current value terms, and this is set to continue across the forecast period. The demand for tomato pastes and purées in the month of Ramadan is remarkable compared with the other months of the year.
Many Moroccans are being influenced by Western lifestyles, including food consumption habits. The growing number of fast food restaurants in Morocco is propelling foodservice growth in table sauces such as ketchup, mayonnaise, mustard and soy and chili sauces, as these are indispensable for fast food dishes in foodservice.
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Understand the latest market trends and future growth opportunities for the Sauces, Dressings and Condiments industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sauces, Dressings and Condiments research and analysis database.
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