As consumers continue working from home in 2020, adjusting to the new normal of juggling personal and professional life, consumers are increasingly favouring convenient meal solutions which has resulted in an uptick of cooking sauces and condiments. Stockpiling behaviour early on in 2020 led to strong growth in pasta sauces as panic buying led consumers to stock up on staples such as pasta in fear of shortages.
The impact of lockdown restrictions on consumer lifestyles and the increase in home cooking has led to growth in demand for sauces, dressings and condiments. As New Zealand faced stricter lockdown restrictions in the early part of 2020, foodservice closures led to consumers spending more time cooking at home for leisure and budget-friendly healthier diets.
Salad dressings has been in relative decline in the past few years as consumers increasingly tried to avoid sugar that is often found in these products. The shift in consumption stimulated by foodservice closures in 2020 caused salad dressings to experience positive growth as consumers made more meals from scratch at home.
The pandemic is causing spending to shrink visibly as consumers are shifting to more economical purchasing choices where consumers have fewer preferences or sensitivity on tastes. Rapid growth of private label products is generally seen in this category when consumers become increasingly price sensitive.
The rising trend of Asian fusion cuisine in the foodservice sector is set to increasingly influence the food that New Zealand consumers cook at home, especially once lifestyles return to normal and consumers can once again enjoy eating out and enjoying increasingly diverse flavours. This is set to translate to an increase in sales and the level of new product development for more authentic ethnic sauces that replicate foodservice sauces for use at home.
Heinz Wattie’s leads sauces, dressings and condiments in New Zealand with one-quarter of value sales. Heinz Wattie’s continues to dominate condiments, being present across multiple categories and being one of the top players for cooking sauces, pickled products, table sauces, tomato pastes and purees as well as other sauces, dressings and condiments.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Sauces, Dressings and Condiments industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sauces, Dressings and Condiments industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sauces, Dressings and Condiments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page