Sauces, dressings and condiments will see good retail performance in 2020 despite the COVID-19 crisis, due to the growth in stock cubes and powders which drives the overall category. Stock cubes and powders are a crucial ingredient in Nigeria cooking, thus with more consumers staying at home and doing more cooking at home the product maintained good demand, although not as much as in 2019, due to weakened consumer disposable income.
Maggi, the leading brand in sauces, dressings and condiments, will increase its current value share in the category, despite strong competition from a variety of other brands. The brand has benefitted from a number of new launches over the review period: Maggi Naija Pot, launched in late 2017, boosted performance in 2018 and 2019 performance whilst Maggi Signature seasoning powder launched in 2019 also contributed to the overall success of the brand.
Sauces, dressings and condiments is mainly driven by ingredients important in Nigerian cooking, namely herbs and spices, stock cubes and powders, and tomato pastes and purées. The leaning towards western tastes and changes in eating habits have seen consumers shifting to less traditional foods, such as rice, pasta, bread and potato fries.
Sauces, dressings and condiments is expected to see strong growth over the forecast period driven largely by population growth (especially urban population growth) and an improving economy. Over the review period, growth had been limited by weak buying power and a poor economy – this was exacerbated in 2020 due to the impact of COVID-19.
Westernised products which performed poorly in 2020 (due to COVID-19 import restrictions) are expected to recover over the forecast period, particularly from 2022 as the economy improves. Western foods such as potato chips and bread are often consumed with ketchup and mayonnaise, therefore the demand for sauces, dressings and condiments is set to grow well in Nigeria when the economy is strong.
The focus by the government on local production of tomato paste is expected to impact the category over the forecast period. Manufacturers have found it difficult to source tomatoes locally, due to the high cost of local production stemming from storage and transport challenges, but the government has put in places measures to restrict importation.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Sauces, Dressings and Condiments industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sauces, Dressings and Condiments industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sauces, Dressings and Condiments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page