The domestic company, Trgoprodukt, will maintain its lead in sauces, dressings and condiments in Macedonia in 2020, despite a slight decline in its retail value share. Trgoprodukt’s significant share and leading rank within the category derive from the strength of its Mama’s brand of other table sauces, which is extremely popular in North Macedonia and is slowly becoming an important export product to other countries.
At the end of the review period, Vitaminka AD launched a number of new products in herbs and spices under the umbrella brand name Vitaminka. This range includes Vitaminka bukovska luta (chilli pepper), Vitaminka crn biber vo zrno (black pepper), Vitaminka bel biber vo zrno (white pepper), Vitaminka mesavina (salt and spice mix), Vitaminka kari (curry powder), Vitaminka oregano, Vitminka kurkuma (turmeric), Vitaminka zacin za pilesko pikant (spice mix for chicken) and Vitaminka zacin za pomfret (spice mix for fries).
Following the rebranding of its single spices range Maestro to Vegeta Maestro, as well as the introduction of the Vegeta Natur line of products, Podravka has continued its rebranding efforts across herbs and spices. Podravka has recently launched a number of new products in North Macedonia including Vegeta Natur for Poultry, Vegeta Natur for Fish, Vegeta Natur for Pork, Vegeta Natur for Crunchy Potatoes, and Vegeta Natur for salads.
Sauces, dressings and condiments will continue to be characterised by high levels of innovation and frequent key new launches in the forecast period. The activities of the leading players resulted in more new brands being launched, attracting the attention of new consumers and triggering increased spending.
World cuisine trends are increasingly present in North Macedonia, and will contribute to the growing demand for sauces, dressings and condiments in both retail volume and retail current value terms over the forecast period. In response to the growing interest in foreign flavours, major retailers – primarily modern grocers – are significantly improving their product offerings in this category.
The popularity of ajvar, a local roasted red pepper sauce will ensure a strong position for table sauces in the forecast period. The sauce is popularly served with many national dishes, particularly with grilled meats and sausages and was traditionally made at home to families’ own recipes.
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