Sauces, Dressings and Condiments in Norway

PROSPECTS

Extraordinary weather boosts sales of barbecue-related sauces, dressings and condiments

The spring and summer of 2018 registered record-breaking weather, boosting sales of barbecue-related sauces, dressings and condiments. While the barbecue ban limited more dynamic growth, all retailers reported strong sales, especially in the beginning of the season prior to the barbecue ban.

Rising popularity of Mexican food impacts growth

Norwegians love Mexican food with tacos being one of the most popular dishes in the country. The term “taco Friday” has become part of Norwegian food culture.

Sauces, dressings and condiments is becoming increasingly polarised

Premium products, often health-positioned, performed well during the review period, with exclusive packaging, exotic flavours and heritage value underpinning sales in a mature category. Consumers are seeking new and high-quality options that improve the overall cooking experience, which includes a continued shift towards liquid bouillon, the rising popularity of Asian sauces, rising use of glass bottles, stronger demand for organic alternatives and more.

COMPETITIVE LANDSCAPE

Orkla defends its leading position

The domestic packaged food giant Orkla continued to hold a strong lead in sauces, dressings and condiments in 2018. Aside from a very extensive distribution network and notable marketing efforts, Orkla is present with a wide range of brands, spanning most categories.

Private label gains ground at the expense of value brands

Private label increased its value share in 2018. However, unlike most packaged food categories, private label in sauces, dressings and condiments is driven by standard or budget alternatives and not a wider assortment of premium variants.

Growing presence of brands focusing on exotic cuisine

As Norwegians travel more they have become increasingly interested in more exotic dishes, with this set to continue over the forecast period. Tacos are already considered a national dish and sushi has boomed in popularity as a social dish for home consumption.

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