Sauces, dressings and condiments will see moderate volume growth in 2020, benefitting from consumers spending more time at home due to the COVID-19 pandemic. More time at home due to travel restrictions, widespread working from home-practices and limitations on socialising, meant that consumers could do more home-cooking and thus purchased more food products.
The healthy development of Mexican food will continue to boost current values sales for several sauces, dressings and condiments in 2020, with dry sauces, which includes spice mixes, dips and other table sauces, seeing the most benefit. In the late review period, the category experienced a rising demand for premium, authentic Mexican food, with tacos considered a national dish in Norway.
The domestic packaged food giant Orkla Foods Norge will continue to hold a healthy lead in sauces, dressings and condiments in 2020. Aside from an extensive distribution network and notable marketing efforts, Orkla Foods Norge has a wide range of offerings.
Sauces, dressings and condiments are set to experience decelerated growth over the forecast period compared with the review period. On one hand, the boosted sales in 2020 due to the home seclusion and stockpiling will be temporary, with 2021 set to be characterised by very weak development as consumers use up the supplies bought in 2020.
With Norwegians generally being well-travelled and open to international influences, they have become increasingly interested in exotic dishes; an interest which is set to increase over the forecast period. Foodservice and restaurant choices further indicate Norwegians’ interest in world foods, with Mexican and Japanese (both of which have many sauces and condiments) being particularly successful in restaurants.
Sauces, dressings and condiments is expected to become increasingly polarised over the forecast period with more premium alternatives emerging whilst affordable private label variants simultaneously continue to increase in popularity. The popularity of private label will likely result in a continued squeeze on sales of mid-tier and standard brands.
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Understand the latest market trends and future growth opportunities for the Sauces, Dressings and Condiments industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sauces, Dressings and Condiments research and analysis database.
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