Sales of sauces, dressings and condiments are set to see a slight slowdown in value growth in 2021 compared to 2020, although the slowdown in volume growth is more pronounced, reflecting stronger price growth. The main reason for this is the reopening of the restaurants and other food outlets in 2021.
The pandemic has driven up consumer interest in cooking for recreational reasons, with many consumers enthusiastically taking up cooking as a hobby, especially young adults and working women. However, these new consumers still value convenience, especially in ingredient products like bouillon or tomato pastes and purees.
Shahi Foods Pvt Ltd dominates the category, thanks to an extremely diverse product portfolio for its Shan including dry sauces and pickled products. The company has been able to build share in 2021 thanks to the huge advantages it holds in terms of distribution agreements and logistical networks.
There is substantial opportunity for producers of sauces, dressings and condiments in Pakistan. Most of this rests in the fact that the country has the world’s fifth largest population, a high birth rate and is undergoing far reaching urbanisation that is improving consumer access to these products, as well helping grow a middle-class consumer base with increased disposable incomes.
Over the forecast period, more women are set to enter the workforce, at least among the wealthy middle class and urban consumer. This will lead to busier lifestyles, and increasing interest in convenient products that save time.
The solid growth anticipated across the category means that there should be plenty of opportunity for new entrants. The main challenge will be the very large value share helped by category leader Shahi Foods Pvt Ltd and its Shan brand.
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Understand the latest market trends and future growth opportunities for the Sauces, Dips and Condiments industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sauces, Dips and Condiments industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.
See All of Our DefinitionsThis report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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