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Country Report

Sauces, dressings and condiments in

Sauces, Dressings and Condiments in Romania

Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing consumer sophistication drives demand

Increasing consumer sophistication played an important role in driving demand within sauces, dressings and condiments in 2018. As rising incomes and busy lifestyles led Romanians to eat out more often, many developed a greater appreciation for various types of ethnic cuisine, including Italian, Asian, Mexican and Middle Eastern dishes.

Mustard and ketchup remain the most popular choices in table sauces

Mustard and ketchup remained by far the largest categories within table sauces in 2018, as these product types are traditionally very popular among Romanians. This is especially true of mustard, the sauce most commonly consumed with chilled processed meats and with mititei, a traditional minced meat dish that occupies a central role in Romania’s barbecue culture.

Popularity of barbecue season stimulates innovation

Romania’s barbecue season is highly profitable for food manufacturers and retailers, particularly those offering meat products and sauces, dressings and condiments commonly used with grilled food. The official start of this season is 1 May, a date which most Romanians traditionally celebrate with popular local grilled dishes such as mititei.

COMPETITIVE LANDSCAPE

Unilever retains its overall lead in sauces, dressings and condiments

Unilever South Central Europe SRL remained the overall leader in sauces, dressings and condiments in value terms in 2018 thanks to the combined strength of its Delikát, Knorr and Hellmann’s brands. These brands have been present in Romania for many years and enjoy strong recognition among local consumers.

Recent entrant Polimark continues to gain ground in 2018

Polimark Foods SRL was among the most dynamic companies in sauces, dressings and condiments in current value growth terms in 2018. This was partly explained by the fact that it was still a relative newcomer to the category, having only entered during the review period.

Leading players to the fore in terms of innovation

Leading players sought to consolidate their positions in sauces, dressings and condiments over 2017-2018 by launching new products in response to the healthy eating trend. For example, in 2018 category leader Unilever created a new line of Delikát products made from 100% natural ingredients such as dill, Italian herbs and garden herbs.

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Samples

Sauces, Dressings and Condiments Sample Sauces, Dressings and Condiments Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sauces, dressings and condiments industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sauces, dressings and condiments industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sauces, dressings and condiments in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sauces, dressings and condiments in Romania?
What are the major brands in Romania?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
How much are consumers willing to pay for convenience?
What are sales opportunities for healthier products (ie, low-fat, low-salt)?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sauces, Dressings and Condiments in Romania - Category analysis

HEADLINES

PROSPECTS

Increasing consumer sophistication drives demand

Mustard and ketchup remain the most popular choices in table sauces

Popularity of barbecue season stimulates innovation

COMPETITIVE LANDSCAPE

Unilever retains its overall lead in sauces, dressings and condiments

Recent entrant Polimark continues to gain ground in 2018

Leading players to the fore in terms of innovation

CATEGORY DATA

Table 1 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 2 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 3 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 4 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 5 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 6 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 7 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 8 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 9 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 10 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 11 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic improvement drives sales of packaged food

Healthier food attracts consumer attention

Artisanal accounts for the majority of sales

Sales dynamics track the expansion of modern grocery retailers

Packaged food to grow over the forecast period

FOODSERVICE

Sales to Foodservice

Manufacturers pay increased attention to foodservice
Ready meals records the strongest growth
Baked goods remain the most popular

Consumer Foodservice

Consumer foodservice tracks the performance of the economy
Fragmentation remains high in consumer foodservice
Rural tourism drives demand for healthy food

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sauces, Dressings and Condiments in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing consumer sophistication drives demand

Mustard and ketchup remain the most popular choices in table sauces

Popularity of barbecue season stimulates innovation

COMPETITIVE LANDSCAPE

Unilever retains its overall lead in sauces, dressings and condiments

Recent entrant Polimark continues to gain ground in 2018

Leading players to the fore in terms of innovation

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Sauces, Dressings and Condiments in Romania - Category analysis

HEADLINES

PROSPECTS

Increasing consumer sophistication drives demand

Mustard and ketchup remain the most popular choices in table sauces

Popularity of barbecue season stimulates innovation

COMPETITIVE LANDSCAPE

Unilever retains its overall lead in sauces, dressings and condiments

Recent entrant Polimark continues to gain ground in 2018

Leading players to the fore in terms of innovation

CATEGORY DATA

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic improvement drives sales of packaged food

Healthier food attracts consumer attention

Artisanal accounts for the majority of sales

Sales dynamics track the expansion of modern grocery retailers

Packaged food to grow over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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