Sauces, Dressings and Condiments in Russia

PROSPECTS

Mayonnaise and ketchup are expected to stagnate in the coming years

Mayonnaise and ketchup are the most popular and traditional types of sauces, dressings and condiments in Russia. Mayonnaise is the biggest category in both volume and value terms, while ketchup is ranked second.

Different types of sauce categories are expected to grow significantly in both volume and value terms

Since consumers are a little bit bored with mayonnaise and ketchup, they try to find other alternative types of sauces. As a result, different types of sauces such as pasta sauces, cooking sauces, salad dressings, soy sauces and other table sauces demonstrated significant growth in both volume and value terms during the last several years of the review period, with such growth set to continue over the forecast period.

Bouillon is expected to be quite stable in both volume and value terms over the forecast period

Bouillon, which is represented in Russia by stock cubes and powders only, is the smallest category within sauces, dressings and condiments in both volume and value terms. Traditionally, Russians are accustomed to cooking home-made soups and bouillons.

COMPETITIVE LANDSCAPE

Efko’s Sloboda is the new leader in mayonnaise

Essen Production had previously led mayonnaise for many 10 years; however, its brand Maheev was overtaken by Efko’s Sloboda in 2018. Both the leading brands – Sloboda and Maheev – have wide product ranges within mayonnaise, offering different flavours and varieties, such as traditional Provençal, with lemon juice, with olive oil, with quail eggs, sour cream or garlic.

Growing product variety in sauces

Liquid sauces such as pasta sauces, cooking sauces, salad dressings, soy sauces and other table sauces are the categories that are highly attractive for new launches, which is due to ongoing and anticipated volume and value growth. As an example, at the end of 2017, Kazanskiy Zhirovoi Kombinat launched three new innovative sauces with avocado oil under the Mr Ricco brand: with avocado oil and wasabi, with avocado oil and ginger, and with avocado oil and sesame.

Three manufacturers fight for the leadership of herbs and spices

Herbs and spices suffered a significant drop in both volume and value terms during the economic downturn in 2015 and 2016. The category began to recover in 2017, supported by an increase in disposable incomes and the growing health and wellness trend.

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