Sauces, Dressings and Condiments in Russia

2020 IMPACT

All areas rise in 2020 as at-home consumption trends boost sales

Overall retail current value growth has leapt from 2019’s 4% to 8% in 2020 in sauces, dressings and condiments, with table sauces remaining the largest area. Within table sauces, mayonnaise accounts for the biggest proportion of value share.

Proksima ZAO leads herbs and spices, which benefits from rising demand for variety in home cooking

Proksima ZAO leads companies in herbs and spices, followed closely by Kamis Pripravy OOO and then Kotani OOO. The leading brand is Pripravych from Proksima, then Kotányi from Kotani and Kamis from Kamis Pripravy Herbs and spices is another area which has recently benefited from virus containment measures and the resultant resurgence of interest in home cooking.

Mayonnaise and ketchup see little change in share distribution, while soy sauces races ahead of the rest

Rusagro GK leads companies in mayonnaise with 19% value share in 2020, followed by NMZhK Gruppa Kompaniy, Essen Production AG ZAO and then Efko OAO. Sloboda (Efko) leads brands with 15% but is only a whisker ahead of Makheev (Essen).

RECOVERY AND OPPORTUNITIES

Pasta sauces and cooking sauces set to benefit from convenience trend and consumers’ desire for restaurant-like meals at home

Sauces, dressings and condiments overall is predicted to post a retail current value CAGR of 4%, after dropping to marginal growth over 2020-21 and then rising throughout the forecast period. Soy sauces will record the highest CAGR of 10%, followed by pasta sauces with 7%.

Health and wellness trends to breathe new life into dry sauces and stock cubes and powders

In 2020, Nestlé Russia OOO continues to dominate dry sauces with 55% retail value share for its Maggi brand, while its closest competitor is Unilever Rus OOO and its Knorr brand holding 8%. Though retail volume growth in dry sauces rose from marginal in 2019 to 4% in 2020, it will decline by 3% in 2020-21, then remain near-enough stagnant throughout the forecast period to post a negative CAGR of -1%.

Ketchup and mayonnaise players to focus on healthy positioning while soy sauces will be seat of development in table sauces

Mayonnaise and ketchup have both benefited from coronavirus-related growth drivers in 2020 and are expected to post a decline in volume terms during 2020-21. Consumers are increasingly doubtful about these products in terms of their impact on personal health, and as such manufacturers are likely to launch new varieties positioned in line with health and wellness trends by adding ingredients such as avocado oil and herbs.