Sauces, dressings and condiments is expected to demonstrate particularly strong growth in 2020 as COVID-19 has led to the closure of foodservice outlets and more time spent at home, which has increased the number of consumers cooking their own meals all week. Consumers have had to learn to cook or recreate their favourite foods in home seclusion, including junk food which is expected to increase the quantities of sauces, dressings and condiments consumers buy.
Consumers are increasingly looking for organic variations of their favourite products as they become more health conscious. This has led the brand leader in ketchup, Heinz, to introduce their Organic Ketchup to Saudi Arabian consumers, which has led other imported brands, such as Woodstock, to follow suit with their organic offerings.
Consumers are expected to shift to private label products in 2020. This shift is due to the growing stockpiling activity as a response to uncertainty and turmoil following the outbreak of COVID-19.
Health and wellness trends will continue to impact sauces, dressings and condiments throughout the forecast period as consumers become increasingly aware of the importance of healthy diets and are still concerned about their appearance. More and more consumers are trying to follow a healthy diet and lifestyle, and manufacturers are keen to offer healthy alternatives to meet this consumer demand.
Since it is an essential cooking ingredient in Saudi Arabi, tomato pastes and purées is expected to demonstrate strong growth throughout the forecast period. The leader in tomato paste and purées, Saudia by Saudi Dairy & Foodstuff Co Ltd (SADAFCO), is a well-known player among domestic brands.
The category is expected to remain an active one in the forecast period with further product development expected in sauces, dressing and condiments, such as liquid stocks, dry sauces, monosodium glutamate, fish sauces, oyster sauces and yeast-based spreads. As awareness of these products emerges, manufacturers are looking to satisfy demand.
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Understand the latest market trends and future growth opportunities for the Sauces, Dressings and Condiments industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sauces, Dressings and Condiments research and analysis database.
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