COVID-19 has led to consumers spending much of their time at home in 2020 with this benefiting a wide range of packaged food, not least important items such as sauces, dressings and condiments. The category covers a wide range of products many of which are regularly used in popular local and foreign dishes and such have benefited from the home cooking trend.
Foodservice sales of sauces, dressings and condiments have dropped sharply in 2020 with consumers unable to dine in for a large part of the year due to COVID-19-related restrictions. Nevertheless, this setback is expected to be temporary with sales expected to return to growth from 2021 onwards as restrictions are eased and consumers are allowed back into restaurants.
Cooking sauces is one of the largest categories within sauces, dressings and condiments in Singapore and it is also expected to be the most dynamic category in 2020. With consumers leading increasingly busy lives many are looking for ways to prepare a quick home cooked meal, with cooking sauces providing a convenient solution.
After the dynamic growth seen in 2020, growth is expected to become more stable over the forecast period. Sauces, dressings and condiments remain an essential part of the weekly shop for most households, with these products covering a wide range of uses.
Due to Singapore’s location its cuisine is heavily influenced by neighbouring countries including Indonesia, Malaysia and Thailand. With the many flavour influences from neighbouring countries, there is growing demand for these flavours in sauces, dressings and condiments in order that they can be easily replicated at home.
E-commerce saw only steady gains in sauces, dressings and condiments over the forecast period, but COVID-19 provided a huge boost to online sales. Unable or unwilling to visit store-based retailers for their shopping, many consumers were forced online.
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This report originates from Passport, our Sauces, Dressings and Condiments research and analysis database.
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