Executive Summary

Nov 2018
PROSPECTS
Consumers demanding more quality

Slovak consumers are increasingly interested in higher quality and are scanning labels for ingredients and artificial preservatives or taste enhancers. This premiumisation trend is being driven by the strengthening purchasing power of Slovak households, as well as improving health awareness.

Grilling season bolsters sales

Grilling herbs and seasoning gained popularity in 2018 as the possession rate for grills is increasing. This is particularly true for dry seasoning mixes for specific meat or recipes (cooking sauces), which are increasing in popularity thanks to the developing convenience trend.

Mayonnaise shows solid growth

Mayonnaise and various salads in mayonnaise (with pieces of ham, fish or vegetables) saw stable sales growth in 2017 and 2018. There was a dynamic increase in demand for locally sourced products such as Ryba Kosice, with its Piknik brand.

COMPETITIVE LANDSCAPE
Inventive and catchy marketing key to success

A successful marketing campaign focusing on the grilling season called Gorilovanie s Vitanou was introduced in 2018, with consumers being offered the chance to win new prizes such as new grills or Vitana seasoning products. The campaign was timed for the beginning of the grilling season (May) and greatly supported brand perception among consumers.

Retail brands clinging to sales share

In 2018, private label ranges were able to fend off growing competition from branded counterparts in a handful of areas. Affordable prices and stronger marketing support in large areas such as dry sauces or herbs and spices were also supported by innovation in spice mixes (ie Lidl’s limited time offers).

Price discounts to remain numerous but less impactful

Slovak consumers continued to seek price promotions and discounts in 2018. However, the overall scope and length of discounts has been reduced slightly, thus putting upwards pressure on average unit prices.

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Sauces, Dressings and Condiments in Slovakia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sauces, dressings and condiments industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sauces, dressings and condiments industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sauces, dressings and condiments in Slovakia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sauces, dressings and condiments in Slovakia?
  • What are the major brands in Slovakia?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How much are consumers willing to pay for convenience?
  • What are sales opportunities for healthier products (ie, low-fat, low-salt)?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sauces, Dressings and Condiments in Slovakia - Category analysis

HEADLINES

PROSPECTS

Consumers demanding more quality
Grilling season bolsters sales
Mayonnaise shows solid growth

COMPETITIVE LANDSCAPE

Inventive and catchy marketing key to success
Retail brands clinging to sales share
Price discounts to remain numerous but less impactful

CATEGORY DATA

Table 1 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 2 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 3 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 4 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 5 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 6 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 7 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 8 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 9 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 10 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 11 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Packaged Food in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Growing demand for better product quality and fresh and regional ingredients
Packaged food performs well
EU to continue fighting against inferior product quality
Investments in internet retailing and a pleasant shopping experience in brick and mortar stores
Packaged food continues to be shaped by premiumisation and health trends

FOODSERVICE

Sales to Foodservice
Foodservice volume outpaces retail volume growth in 2018
Sales to foodservice growth fails to accelerate in 2018
Sales to foodservice will likely witness increasing attention from manufacturers
Consumer Foodservice
Foodservice operators benefit from the developing convenience trend in Slovakia
Innovation, premiumisation and convenience to drive future consumer foodservice sales
New legislation to better tackle tax evasion within foodservice establishments

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources