In 2020, sauces, dressings and condiments has seen higher retail volume growth than in most other years of the review period, mainly due to COVID-19. As consumers have followed government guidance and spent more time working and studying at home, and due to limits on the operation of foodservice outlets to prevent the spread of the virus, the number of meals cooked at home has increased.
Despite more people cooking at home, there have not been similar increases in all the categories within sauces, dressings and condiments. In many categories consumers traded down to more affordable products, especially in stock cubes and powders, mayonnaise and tomato pastes and purées.
Tiger Consumer Brands has remained the leading player within sauces, dressings and condiments in value terms in 2020, due to the popularity of its All Gold, Crosse & Blackwell and Mrs H S Ball's Chutney brands, which are all amongst the top five brands in the category. Unilever South Africa has remained second with the leading Knorr brand, followed by RCL Foods, with the latter’s Nola brand retaining its leading position over Crosse & Blackwell within mayonnaise.
After seeing higher growth in 2020, retail volume growth in sauces, dressings and condiments is set to return to a lower level in 2021, and maintain this rate of increase over the forecast period. Current value growth is set to remain at a level similar to that seen in the review period in 2021, with a slightly slowing rate of increase in the rest of the forecast period.
It is expected that consumers will remain under financial pressure over the forecast period, and will therefore continue to cut down on non-essential spending. It is likely that more combo deals will be seen in conjunction with other categories to encourage consumers to buy products that they would not purchase if not part of such deals.
Global trends are increasingly influencing manufacturers and their new product launches in South Africa. For instance, the trend towards healthier sauces, dressings and condiments is expected to continue to lead to innovation in the forecast period, with products with reduced levels of sugar and salt set to continue to gain momentum.
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