Sauces, Dressings and Condiments in South Korea

PROSPECTS

Easy cooking with ready-made sauces is preferred

Sauces, dressings and condiments showed two apparently different trends in 2018. Due to the popularity of HMR (home meal replacement) products, sauces which helped consumers to cook easily at home showed strong performances; on the other hand, traditional cooking ingredients continued to decline, as more consumers were reluctant to cook at home and preferred convenience when cooking.

Korean traditional sauces see declines

Korean traditional sauces such as soy sauces, chili sauces and soybean paste sauce (included under other sauces, dressings and condiments) recorded volume declines in 2018. The younger generation in their 20s and 30s need fewer such traditional sauces when they cook at home, because they prefer to purchase cooking sauces to replace soy sauces, chili sauces or soybean paste sauce, as these include vegetables and other ingredients already.

The rise of more exotic products

Meanwhile, other table sauces and other sauces, dressings and condiments (excluding soybean paste sauce) recorded current value growth in 2018, due to the introduction of new exotic sauces or dressings targeting the younger generation. Manufacturers try to benchmark tastes or use concepts from famous restaurants for their packaged sauces and dressings.

COMPETITIVE LANDSCAPE

CJ Cheiljedang focuses on HMR sauces

CJ Cheiljedang maintained the lead in sauces, dressings and condiments in value terms in 2018. The company lost marginal value share in overall sauces, dressings and condiments, but it recorded actual value growth in pasta sauces, cooking sauces and pickled products.

Daesang is also successful in pickled products

Daesang FNF also recorded healthy growth in pickled products and maintained its lead in 2018, thanks to the popularity of its packaged kimchi. Although the younger generation are consuming less kimchi, buying unpackaged kimchi and making kimchi at home are gradually declining, whilst packaged Kimchi continues to show a strong performance.

Daesang focuses on expanding exotic table sauces for the younger generation

Daesang is focusing on expanding the variety of exotic cooking sauces it offers. For example, it has introduced pho noodle sauce, tandoori chicken sauce, mango chili sauce and Vietnamese spring roll sauce, amongst others.

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