Executive Summary

Nov 2018
PROSPECTS
What is to follow after turmeric?

Herbs and spices have increasingly gained public attention over the presumed health benefits of spice consumption and spicier food. In particular, turmeric and ginger have been the subjects of blog posts and media articles praising their medical properties, including articles in major Swedish dailies such as Expressen.

Extreme weather and barbecue bans to affect the category

In 2018, Sweden was stricken by drought and rampant wildfires across the country. The early, dry, warm and clear summer initially drove sales of sauces, dressings and condiments, but when the weather turned warmer, bans on barbecues and public debates about the danger of grilling limited later sales.

Vegan and organic potential disruptors

The category of sauces, dressings and condiments has long lacked vegan and vegetarian products of most flavours and types. Animal products – particularly egg-based – are common in most types of sauces, driving away the growing number of vegan and vegetarian consumers and forcing them into home cooking even the most basic of table sauces.

COMPETITIVE LANDSCAPE
Staple products in a stable category

Ketchup, mayonnaise and mustard remain the most popular types of table sauces. All are commonly used in staple dishes, such as meatballs and mashed potatoes.

Fierce competition and poor marketing

Very few players actively advertise to large audiences; instead, the category of sauces, dressings and condiments is heavily reliant on external and independent attention from traditional news and social media sources to provide coverage of and inspiration for new types of spices and recipes, and to provide a general impetus for cooking trends. In this fashion, media-fuelled consumer interest in herbs and spices has continued to raise awareness of and interest in non-domestic recipes and home cooking.

Specialised and diversified

Companies are expected to continue to follow one of two general, successful strategies. In the first approach, a presence in sauces, dressings and condiments is part of a general diversification strategy, intended to create a wide brand presence in a multitude of cooking-related categories.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sauces, dressings and condiments industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sauces, dressings and condiments industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sauces, dressings and condiments in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sauces, dressings and condiments in Sweden?
  • What are the major brands in Sweden?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How much are consumers willing to pay for convenience?
  • What are sales opportunities for healthier products (ie, low-fat, low-salt)?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sauces, Dressings and Condiments in Sweden - Category analysis

HEADLINES

PROSPECTS

What is to follow after turmeric?
Extreme weather and barbecue bans to affect the category
Vegan and organic potential disruptors

COMPETITIVE LANDSCAPE

Staple products in a stable category
Fierce competition and poor marketing
Specialised and diversified

CATEGORY DATA

Table 1 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 2 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 3 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 4 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 5 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 6 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 7 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 8 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 9 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 10 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 11 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Packaged Food in Sweden - Industry Overview

EXECUTIVE SUMMARY

Expect the unexpected
Drought and wildfires to help private label?
Harsher competition than normal
Online retail and fears of a property crisis
Forecast period impacted by veganism, migration and dedication to personal health

FOODSERVICE

Sales to Foodservice
Vegan to foodservice
Alternative proteins and “superfoods”
Origin matters
Consumer Foodservice
Online retail
More of the same
Experimental disruption

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources