Sauces, Dressings and Condiments in Sweden

2020 IMPACT

The outbreak of COVID-19 leads to a strong increase in sales, as sauces, dressings and condiments benefit a surge in home cooking

Unsurprisingly, sauces, dressings and condiments, are expected to be one of the categories that have benefitted the most from a surge in home cooking during the pandemic. Not only are consumers making more food at home, they are also experimenting more with new recipes, which further boosts sauces, dressings and condiments.

Private label gains ground with a diverse product offering

Private label is expected to continue to carve out more value share in 2020, squeezing brands in the majority of categories. Large retailers are predicted to continue diversifying their product offering in private label, giving consumers a good choice of more standard items with a lower price point, as well as more premium variants.

Struggling dry sauces sales receive a welcome boost in the form of the Swedish craze for Mexican food

Despite a strong year for sales, dry sauces continue to lag behind other categories in terms of growth. Previously popular brands such as Blå Band and Knorr are expected to see their sales decline.

RECOVERY AND OPPORTUNITIES

Sriracha will add spice to the relatively stagnant category of mayonnaise over the forecast period

Sriracha chilli sauces are increasingly popular in Sweden, with these products being used to add spice to a variety of dishes. However, sriracha mayonnaise is now also in vogue, making its way from foodservice outlets selling much-hyped poké bowls to establish itself in retail channels.

Growing variety seen in dips as demand increases in the forecast period

Dips are predicted to continue to see healthy growth in the forecast period as sales of ready-to-go dips like hummus and baba ghanoush increase. This lucrative category benefits from comfort eating and on-the-go trends, as well as the increased interest in foreign foods among Swedes.

Swedes will continue to embrace Asian food, boosting sales of fish, soy and chili sauces

A continued interest in Asian food, especially Japanese and more recently Korean food, is expected to ensure that fish sauces, soy sauces and chili sauces continue to see strong growth in current value terms over the forecast period. This growth in demand will likely lead retailers to increase the shelf space dedicated to these products, while the larger supermarkets will expand product variety in the Asian food sections of their stores.