Sauces, Dressings and Condiments in the United Arab Emirates

PROSPECTS

Demand for different cuisines drives growth

With the many different nationalities calling the United Arab Emirates their home or second home, demand for sauces, dressings and condiments catering to specific tastes and health preferences will always flourish. Having the expatriates exposed to different cultures and cuisines leads them to experiment by cooking or preparing similar dishes themselves.

Ketchup and chili sauces most dynamic categories

Ketchup and chili sauces were the most dynamic categories in 2018. These categories benefit from being popular sauces or cooking ingredients for different meals.

Health and wellness trend growing

The region, with Dubai at the forefront, is gradually witnessing a growing trend of adopting a healthy lifestyle and healthy diet. A growing number of the population are more watchful of their calorie intake and are now paying more attention to product labels.

COMPETITIVE LANDSCAPE

Agthia Group continues to lead

Agthia Group led in sauces, dressings and condiments in 2018 thanks to its leadership within tomato paste and purées. The company benefitted from strengthening its food business in addition to its leadership in water.

Heinz Africa & Middle East ranks third

Heinz Africa & Middle East ranked third in 2018, owing to is established reputation and strong portfolio in the category, especially in ketchup and mayonnaise. The company showed its innovation by launching the Heinz Gold Mayonnaise and the Tastes of Arabia sauce range with three regional sauces, namely toumya (garlic sauce), hummus and tahini, in squeezable plastic bottles.

Standard and economy brands leading

With the wide variety of sauces, dressings and condiments in the country, standard and economy products are more sought after by consumers. In this competitive category, quality is the key to success of the product, regardless of price points.

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