Sauces, Dressings and Condiments in the United Kingdom

PROSPECTS

Sauces, dressings and condiments continues to grow in the UK

Sauces, dressings and condiments is predicted to record low value growth at constant 2018 prices over the forecast period. Health and wellness is one of the most important trends to drive the category in the UK.

Barbecue sauces soars in the UK

Warm sunny weather was the main contributor to the strong current value growth of barbecue sauces in 2018. British consumers took the advantage of the hot summer and spent more time outdoors.

Health and wellness trend dominates sauces, dressings and condiments

The health and wellness trend and the reduction in sugar and salt content forced manufacturers to reformulate their products. Consumers are becoming increasingly educated regarding the composition of products as well as an interest in sustainability, clean labels and simple ingredients.

COMPETITIVE LANDSCAPE

Unilever and HJ Heinz follow the health and wellness trend

Unilever Foods remained the leading branded player of sauces, dressings and condiments in 2018. The brand owner improved the recipe of its Hellmann’s mayonnaise by removing artificial colours, preservatives and additives to better fit the health and wellness trend.

Mars Food UK recovers

Mars Food UK, owner of Dolmio, was the leading branded player of pasta sauces in the UK in 2018. After recording a value decline throughout the review period, it recovered value share and value sales growth in 2018.

New product development needed to add dynamism to category

As local consumers look for healthy, ethically-sourced, clean label products with simple ingredients, sauces, dressings and condiments can still offer plenty of space for new development. Unilever brings premium US brand, Sir Kensington to the UK in 2018.

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