The COVID-19 lockdown forced Tunisians to stay at home, which prompted them to cook more meals at home. Sauces, dressings and condiments were stockpiled amid uncertainty during the first week of the quarantine, but sales quickly decreased in retail volume terms as hypermarkets were closed.
Tunisians traditionally do not consume a lot of imported sauces, preferring tomato concentrates and harissa in their cooking, in dishes such as pasta and couscous. However, supermarkets and hypermarkets are gradually increasing their selections of sauces, adding varieties such as tartar, barbecue and Algerienne.
The price of tomato concentrates increased during the period of lockdown, but because it is used daily to prepare traditional dishes, it is not very price sensitive. Despite increases to the average unit price, consumption of tomato pastes and purees will still post growth in 2020, thanks to stockpiling during the first week of quarantine.
Out-of-home consumption is expected to recover only very slowly, amid the ongoing spread of coronavirus, and consumers’ continued reluctance to visit foodservice outlets as often as they used to, even as most of them reopen. The pandemic and the lockdown have changed the ways that Tunisian consumers shop, with e-commerce and home delivery becoming much more widespread in the cities.
Several factors are likely to have a positive impact on sauces, dressings and condiments consumption over the forecast period, including the development of modern retail, and the development of consumer foodservice in Tunisia. The predicted growth of foodservice channels is expected to encourage people to eat away from home more often.
Consumers are expected to stay loyal to their preferred sauces, dressings and condiments during the forecast period. However, due to ever-growing average unit prices, it is likely that they will purchase them in smaller package sizes, which will slow down overall current value growth.
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