Sauces, Dressings and Condiments in Uzbekistan

PROSPECTS

Shift to packaged products

The shift from purchasing condiments in traditional, unpackaged, artisanal formats at bazaars to packaged alternatives is a significant driver of growth in sauces, dressings and condiments in Uzbekistan. This change in consumer behaviour is itself being supported by the expanding availability of packaged products in areas such as herbs and spices.

Convenience boosting demand

As in other packaged food categories, the increasing pressure on consumer time is generating a growing demand for products that reduce the time and effort required for tasks such as the preparation and cooking of meals. Therefore, while cooking sauces have yet to establish a presence in the Uzbekistani market, packaged versions of products such as adjika, a hot, spicy sauce based on boiled hot red peppers, garlic and ingredients such as coriander, dill salt and walnut, are becoming increasingly popular.

Home-cooking boosting sales

With economic uncertainty undermining the development of consumer foodservice in Uzbekistan, there is a growing focus on cooking at home. This is leading to increased demand across a number of sauces, dressings and condiments categories, including categories that are prominent in foodservice channels, such as ketchup, as consumers look to recreate foodservice-style flavours at home.

COMPETITIVE LANDSCAPE

Tsymbalov maintains share growth

Tsymbalov S L XT retained the lead in sauces, dressings and condiments through brands such as Monarh and Darhan in 2018. The company maintained a trend of share growth in the latter part of the review period as it built on its long-standing presence in the market through expanded distribution and the development of its product offer.

Mareven Food Central sees strong growth

Mareven Food Central was the fastest-growing major player in sauces, dressings and condiments, as its successful rice, pasta and noodles brand, Rollton, continued its expansion through the Rollton Sous Salsa extension. A long-established brand in the market, Rollton has achieved significant levels of recognition and loyalty that have encouraged consumers to try its products beyond rice, pasta and noodles.

Increase in local production in mayonnaise

The growing strength of domestic players in sauces, dressings and condiments was underlined at the end of the review period by the shift in the competitive landscape in mayonnaise. Imported products continued to dominate mayonnaise in Uzbekistan in 2018, with Russia as the main importer.

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