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Learn moreNov 2018
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Table sauces accounted for more than half of the wider category’s retail value sales in 2018. Ketchup and mayonnaise are the most popular products as they tend to be consumed with pasta, which enjoys strong penetration among low-income households.
Most of the brands competing in sauces, dressings and condiments are regarded as standard offerings, with competition mostly based on pricing and distribution. When it comes to cooking sauces, Venezuelans tend to choose products purely on price, with there being little differentiation between brands.
Market imbalances and distorted prices are the result of price regulations on ketchup, which have taken away the incentive for farmers to grow tomatoes, instead shifting towards more profitable crops like onions and peppers. The domestic production of mayonnaise has been adversely affected by shortages of soy oil, which is not manufactured in the country and is imported at the black market exchange rate.
Nestlé Venezuela, Alimentos Heinz and Alimentos Polar together continued to lead sauces, dressings and condiments in 2018. The strong share of Alimentos Polar can be attributed to the combined sales of its ketchup and mayonnaise brands, Pampero and Mavesa, respectively.
The position of Alimentos Heinz in sauces, dressings and condiments can be partly attributed to the fact that it offers two brands in different price segments. Tiquire Flores targets lower-income households while Heinz has a more upmarket positioning.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sauces, dressings and condiments industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sauces, dressings and condiments industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sauces, dressings and condiments in Venezuela market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.