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Sauces, Dressings and Condiments in Western Europe

February 2021

Retail sales of sauces, dressings and condiments recorded strong growth in Western Europe in 2020, driven by measures to control Coronavirus (COVID-19), such as the forced closure of foodservice establishments and people spending more time at home than usual due to lockdowns/quarantines and remote working/learning. This meant more meals were being prepared and eaten at home, driving retail sales in a number of sauces, dressings and condiments categories during 2020.

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Key Findings

Pandemic drives up retail sales in 2020

Western Europe had been posting positive historic period annual growth rates up to 2020, albeit very modest ones, but the region then recorded a strong sales increase in 2020. While foodservice sales collapsed, with outlets in this channel forced to shut down for extended periods, retail sales not only benefited from this, but also from the fact that people were generally also spending more time in their homes due to lockdowns/quarantines and remote working/learning. This meant many more meals being prepared at home across the region.

Health trend continues to be see

Consumers will continue to look for healthier products over the forecast period, with industry players expected to try and meet these demands. Less or zero fat/salt/sugar, fewer or no additives/preservatives/artificial colours and natural ingredients will fit this bill, as will organic and vegan variants of existing products.

Local is best in some countries

There is an increasing focus on product origin in a number of countries in the region. For example, in Italy, product origin is a central issue with many herbs and spices, with declared 100% Italian or regional origins an important selling point. Saarioinen in Finland emphasises the domestic origin of its products, as Finns are known to support the local economy. Mautner Markhof Feinkost in Austria makes its products from mustard seeds grown domestically, and Hofer, also in Austria, markets the fact that the products manufactured for its wide range of popular private label lines (eg Hofer, Gartenkrone, Lomee and Gusto) use local ingredients.

Positive growth expected after 2021

After the strong growth in 2020, the following year will see a slight dip in sales, as society hopefully starts to return to normal on the back of mass vaccination programmes. Positive, if not particularly spectacular, annual growth rates are then expected over the rest of the forecast period.

 

Introduction

Scope
Key findings

Regional Overview

Growth spike in 2020 pulls up the overall historic period CAGR
Further growth expected after 2021’s post-pandemic decline
Germany driving historic period growth in the region
Herbs and spices and pasta sauces driving Western European sales
Table 1 a growth area as more meals are taken at home in 2020
Clear sales spike in 2020 due to more at-home cooking in the pandemic
Modern grocery retailers dominate sales in Western Europe
Strong growth for e-commerce in 2020 due to the pandemic

Leading Companies and Brands

Private label continues to gain share in 2020
Multinationals lead the way among the branded players
Orkla generates the bulk of its sales in the Scandinavia region
No movement among the leading brands, with Knorr still number one

Forecast Projections

Post-pandemic decline expected in Western Europe in 2021…
…before a return to positive growth rates from 2022

Country Snapshots

Austria: Market Context
Austria: Competitive and Retail Landscape
Belgium: Market Context
Belgium: Competitive and Retail Landscape
Denmark: Market Context
Denmark: Competitive and Retail Landscape
Finland: Market Context
Finland: Competitive and Retail Landscape
France: Market Context
France: Competitive and Retail Landscape
Germany: Market Context
Germany: Competitive and Retail Landscape
Greece: Market Context
Greece: Competitive and Retail Landscape
Ireland: Market Context
Ireland: Competitive and Retail Landscape
Italy: Market Context
Italy: Competitive and Retail Landscape
Netherlands: Market Context
Netherlands: Competitive and Retail Landscape
Norway: Market Context
Norway: Competitive and Retail Landscape
Portugal: Market Context
Portugal: Competitive and Retail Landscape
Spain: Market Context
Spain: Competitive and Retail Landscape
Sweden: Market Context
Sweden: Competitive and Retail Landscape
Switzerland: Market Context
Switzerland: Competitive and Retail Landscape
Turkey: Market Context
Turkey: Competitive and Retail Landscape
UK: Market Context
UK: Competitive and Retail Landscape
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