Sauces, Dressings, Condiments in Latin America

February 2019

Sauces, dressings and condiments exhibited strong growth in 2018 as the home cooking trend picked up pace in a number of key markets including Brazil, Mexico and Argentina. Consumers have also started to move towards higher value-added categories, such as natural and preservative-free ingredients or those with premium packaging. Brand equity also remains high in the region, benefiting multinational companies.

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Key Findings

Home cooking trend and growing popularity of international cuisines boost sales

In Brazil and Argentina, economic recovery has led to an increase in consumers’ purchasing power. With that, the growing trend for cooking gourmet dishes and meals at home influenced by cooking shows has helped boost the sales of sauces, dressings and condiments. Demand for Italian dishes has particularly led to a surge in pasta sauces in Brazil.

Rising consumer demand for naturally healthy sauces and dressings benefits multinational players

The growing health and wellness trend in Latin America boosted the demand for healthy variants of sauces and dressings. Leading players such as Unilever and Cargill have leveraged this growing trend and launched products with natural ingredients such as cooking and table sauces including olive oil and honey.

Independent small grocers and supermarkets lead distribution

Independent small grocers and supermarkets are the dominant distribution channels for SDC in the region. In Brazil, supermarkets and hypermarkets accounted for almost 78% of total value sales of SDC in 2018. On the other hand, 45% of value sales of SDC in Colombia in 2018 was from independent small grocers.

Premium products with traditional ingredients are high on consumers' agenda

In the Chilean market, consumers prefer gourmet products with new and innovative flavours that are made with traditional ingredients. Manufacturers have adopted a premiumisation strategy and continue to launch new varieties of flavours to cater to the growing consumer demand for products with traditional ingredients such as merkén and smoked chili pepper.

Introduction

Scope
Key findings

Regional Overview

Latin America exhibits strong growth despite low per capita levels
Home cooking trend to boost category sales in 2018 and beyond
Popularity of Italian cuisine drives demand for pasta sauces in Brazil
Marketing activities boost demand for table sauces in Argentina
Strong home cooking trend helps Brazil dominate sales in the region
Rising demand for convenient and affordable packaging
Supermarkets and independent grocers key distribution channels
Independent grocers remain strong due to widespread presence

Leading Companies and Brands

Highly consolidated market in Mexico, Argentina and Chile
Wide product portfolio helps Unilever maintain its leadership
Extensive portfolio sees Nestlé increase its footprint in the region
Affordability and brand loyalty underlies La Costeña's success

Forecast Projections

Brazil and Mexico continue to lead category growth in the region
Rising health consciousness drives demand for healthier variants

Country Snapshots

Brazil: market context
Brazil: competitive and retail landscape
Mexico: market context
Mexico: competitive and retail landscape
Argentina: market context
Argentina: competitive and retail landscape
Chile: market context
Chile: competitive and retail landscape
Colombia: market context
Colombia: competitive and retail landscape
Peru: market context
Peru: competitive and retail landscape
Venezuela: market context
Venezuela: competitive and retail landscape
Panama: market context
Panama: competitive and retail landscape
El Salvador: market context
El Salvador: competitive and retail landscape
Honduras: market context
Honduras: competitive and retail landscape
Paraguay: market context
Paraguay: competitive and retail landscape
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