Saudi Arabia

Saudi Arabia’s household numbers will continue to grow over 2021-2040. Although the traditional family structure prevails, the number of single person households is set to increase rapidly due to the country’s westernisation and changing lifestyles. ...

In 2021, sugar confectionery is expected to perform better than in 2020 as the category shows some signs of recovery. In 2020, sugar confectionery suffered a double digit decline in retail volume sales as the COVID-19 pandemic caused consumers to ...

In 2021, the savoury snacks category is expected to be the best performing category in the snacks industry in Saudi Arabia. The relatively strong performance of the category, compared to other categories such as ice cream and frozen desserts and ...

Since the outbreak of the COVID-19 pandemic in 2020, ice cream has suffered a dramatic decline in demand. This decline was primarily due to the lack of impulse purchases and on-the-go consumption, as consumers in Saudi Arabia faced periods of home ...

In 2021, sweet biscuits, snack bars and fruit snacks is expected to be the second best performing category in snacks in Saudi Arabia, after savoury snacks, in terms of retail current value growth. Despite registering a considerable decline in retail ...

With Saudi Arabia in lockdown through the second quarter of 2020 due to COVID-19, chocolate confectionery is saw strong retail volume growth as consumers spent more time at home and looked to treat themselves to small indulgences. Despite an initial ...

In 2021, gum is expected to post a slight recovery following the devastating impact that COVID-19 lockdown restrictions had on the category during 2020. Gum is primarily designed for on-the-go and away-from-home consumption, both of which took a hit ...

Following the outbreak of the COVID-19 pandemic in Saudi Arabia, authorities imposed a ban on the serving of shisha and tobacco on cafés and bars in order to prevent the spread of COVID-19 in these locations. The ban was implemented by local ...

Tobacco was negatively impacted by the COVID-19 crisis in 2020. Firstly, COVID-19 restrictions meant that occasions for social smoking were considerably reduced, and social distancing and business closures during the COVID-19 pandemic also led to a ...

Despite the disruption of the COVID-19 pandemic in 2020, there was little change to the domestic consumption of cigarettes in Saudi Arabia in 2020. Despite the fact that COVID-19 is a respiratory illness, the prevalence of smoking remained the same ...

In the Middle East, owing to its relatively recent emergence, adult consumers tend to have a relatively low level of trust in e-vapour products. Consumer awareness, therefore, continued to limit the emergence of e-vapour products in Saudi Arabia in ...

With alcoholic drinks prohibited under Islamic law, beer sales in the Saudi Arabian market are totally reliant on the non alcoholic beer category. The COVID-19 crisis led to a marked decline in non alcoholic beer sales in 2020. The Saudi Arabian ...

Non alcoholic beer is the only alcoholic drinks category with a presence in Saudi Arabia, as alcoholic drinks are banned under Islamic law. The COVID-19 crisis resulted in a sharp fall in non alcoholic beer sales for a number of reasons in 2020. The ...

Spirits are not available in Saudi Arabia as alcoholic drinks are not permitted in the country under Islamic Law....

Wine is not available in Saudi Arabia as alcoholic drinks are not permitted in the country under Islamic Law....

Cider/perry is not available in Saudi Arabia as alcoholic drinks are not permitted in the country under Islamic Law....

RTDs are not available in Saudi Arabia as alcoholic drinks are not permitted in the country under Islamic Law....

Despite the shared mobility industry’s 30% drop in gross bookings in 2020 due to the COVID-19 pandemic, it is expected to rebound, doubling its market size over 2020-2025 in real terms. Some of the key future trends in the industry include the ...

The political environment is moderately free, but is overshadowed by poor global peace rankings. The economy should partially recover from the Coronavirus (COVID-19) pandemic in 2021, with real GDP growth remaining modest in the medium term, aided by...

There is limited demand for sun care in Saudi Arabia, with mass sun protection accounting for the bulk of retail value sales. While the local climate is very hot and the sun is strong – the Tropic of Cancer passes through the middle of the kingdom – ...