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Saudi Arabia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Saudi Arabia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Yoghurt and Sour Milk Products in Saudi Arabia

Sep 2021

Plain yoghurt remains the largest product in yoghurt and sour milk products and is proving to be the strongest performer in 2021 as it shows itself to be resilient in the face of the VAT increase. The product is widely used in traditional savoury…

USD 990
Country Report

Other Dairy in Saudi Arabia

Sep 2021

Imports of labneh, which is mainly manufactured in Turkey, have been hit by a ban on Turkish products entering Saudi Arabia since November 2020. While the Saudi Arabian Government denies the imposition of official restrictions, data from the…

USD 990
Country Report

Drinking Milk Products in Saudi Arabia

Sep 2021

Saudi Arabia is a major market for drinking milk products, with milk seen as an essential product by Saudi Arabian consumers. As a result, retail sales received a significant boost from consumers being forced to prepare meals and drinks at home…

USD 990
Country Report

Cheese in Saudi Arabia

Sep 2021

During the COVID-19 crisis, demand for cheese as an ingredient for cooking and eating at home rose strongly as a result of home seclusion, remote working, distance learning and restrictions on the operations of foodservice outlets. This led to a…

USD 990
Country Report

Butter and Spreads in Saudi Arabia

Sep 2021

Home seclusion, the shift to remote working and distance learning, and the closure of foodservice outlets combined to lead to a marked increase in cooking at home during the COVID-19 crisis. Butter was a notable beneficiary of these conditions, as it…

USD 990
Country Report

Baby Food in Saudi Arabia

Sep 2021

Baby food sales are set to continue to grow in 2021, though at a slower rate than in the previous year, during which the COVID-19 crisis and the prospect of 15% VAT led to consumer stockpiling. In 2021, demand is being dampened by the fact that…

USD 990
Country Report

Travel in Saudi Arabia

Sep 2021

Saudi Arabia started operating international flights at full capacity at the Kingdom’s land, sea and airports as the travel ban on Saudi citizens ended on 17 May 2021, after 14 months of restriction. Post 17 May, citizens were permitted to travel and…

USD 2,100
Country Report

Tourism Flows in Saudi Arabia

Sep 2021

International Hajj and Umrah pilgrims serve as the most important tourist flows for Saudi Arabia. Hajj, in Saudi Arabia, which usually sees over 2.5 million Muslims travelling to Makkah was curtailed in 2020 for the first time in modern history with…

USD 990
Country Report

Online Travel and Intermediaries in Saudi Arabia

Sep 2021

Thanks to the imposition of ongoing social distancing measures, online travel agencies continue to experience benefits despite recording slower sales compared to pre-pandemic levels. As travel starts to improve in 2021, it is very likely that most…

USD 990
Country Report

Lodging in Saudi Arabia

Sep 2021

After one of the toughest years for the hotel industry, Saudi hoteliers used Ramadan as a springboard for recovery in 2021. Hotels looked to attract so-called “staycationers” with extensive discounts and deals during the holy month. Ramadan deals,…

USD 990
Country Report

Car Rental (Destination) in Saudi Arabia

Sep 2021

Car rental companies were among the hardest hit by the pandemic in 2020. However, by 2021 the Saudi car rental (destination) category has begun to show signs of recovery. This has been helped by growth in short term car rental from Umrah pilgrims…

USD 990
Country Report

Airlines in Saudi Arabia

Sep 2021

Saudi Arabia’s aviation authority has made it mandatory for passengers boarding flights in the Kingdom to have the Tawakkalna app on their mobile phones. In this regard, the General Authority of Civil Aviation has sent directives to all national…

USD 990
Country Briefing

Sustainability: Saudi Arabia

Aug 2021

Saudi Arabia ranks strongest regionally in the Environmental Sustainability Index supported by its high score in the Food and Agriculture and Environmental Resilience pillars, while being dragged down by its poor performance in its pollution and…

USD 250
Country Report

Wearable Electronics in Saudi Arabia

Aug 2021

Wearable electronic devices began life as fitness aids, supporting active consumers in measuring their activities such as walking and running and tracking their progress against their goals. In Saudi Arabia, the majority of consumers exercise in gyms…

USD 990
Country Report

Portable Players in Saudi Arabia

Aug 2021

Today’s connectivity obsessed consumers use wearable electronics or smartphones instead of portable media players, leading to a slowdown in growth for the category overall and sales of portable media players ceasing altogether in Saudi Arabia.…

USD 990
Country Report

Mobile Phones in Saudi Arabia

Aug 2021

Although COVID-19 and an increase in VAT negatively affected sales volumes in the first two quarters, the third and fourth quarters saw a rebound for most brands, triggered by consumers’ need for better accessibility to the internet to accommodate…

USD 990
Country Report

In-Car Entertainment in Saudi Arabia

Aug 2021

Smartphone usage and pre-installed systems continue to hamper the sales of in-car navigation devices in 2021. Car manufacturers are increasingly adapting their in-car communications systems to allow smartphone navigation and music streaming apps to…

USD 990
Country Report

Imaging Devices in Saudi Arabia

Aug 2021

Demand for imaging devices continues to suffer from the devastating competition posed by smartphones, which are widespread in Saudi Arabia, and which are increasingly available with technological upgrades. Today’s consumers want lightweight devices…

USD 990
Country Report

Home Video in Saudi Arabia

Aug 2021

Home video is set to see a slight recovery in retail volume terms in 2021, as consumers return to physical stores after lockdown.

USD 990
Country Report

Home Audio and Cinema in Saudi Arabia

Aug 2021

Despite the increased need for home entertainment during the long periods of home seclusion during the COVID-19 epidemic, home cinema and audio is unlikely to be the first choice for Saudi Arabian consumers in 2021.

USD 990
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