Saudi Arabia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Saudi Arabia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Saudi Arabia StatisticsConsumer Lifestyles in Saudi ArabiaSaudi Arabia Country BriefingsFuture Demographics: Saudi Arabia in 2030

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    Households: Saudi Arabia

    Jul 2021

    Saudi Arabia’s household numbers will continue to grow over 2021-2040. Although the traditional family structure prevails, the number of single person households is set to increase rapidly due to the country’s westernisation and changing lifestyles. ...

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    Country Report

    Country Report

    Sugar Confectionery in Saudi Arabia

    Jul 2021

    In 2021, sugar confectionery is expected to perform better than in 2020 as the category shows some signs of recovery. In 2020, sugar confectionery suffered a double digit decline in retail volume sales as the COVID-19 pandemic caused consumers to ...

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    Country Report

    Country Report

    Savoury Snacks in Saudi Arabia

    Jul 2021

    In 2021, the savoury snacks category is expected to be the best performing category in the snacks industry in Saudi Arabia. The relatively strong performance of the category, compared to other categories such as ice cream and frozen desserts and ...

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    Country Report

    Country Report

    Ice Cream and Frozen Desserts in Saudi Arabia

    Jul 2021

    Since the outbreak of the COVID-19 pandemic in 2020, ice cream has suffered a dramatic decline in demand. This decline was primarily due to the lack of impulse purchases and on-the-go consumption, as consumers in Saudi Arabia faced periods of home ...

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    Country Report

    Country Report

    Sweet Biscuits, Snack Bars and Fruit Snacks in Saudi Arabia

    Jul 2021

    In 2021, sweet biscuits, snack bars and fruit snacks is expected to be the second best performing category in snacks in Saudi Arabia, after savoury snacks, in terms of retail current value growth. Despite registering a considerable decline in retail ...

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    Country Report

    Country Report

    Chocolate Confectionery in Saudi Arabia

    Jul 2021

    With Saudi Arabia in lockdown through the second quarter of 2020 due to COVID-19, chocolate confectionery is saw strong retail volume growth as consumers spent more time at home and looked to treat themselves to small indulgences. Despite an initial ...

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    Country Report

    Country Report

    Gum in Saudi Arabia

    Jul 2021

    In 2021, gum is expected to post a slight recovery following the devastating impact that COVID-19 lockdown restrictions had on the category during 2020. Gum is primarily designed for on-the-go and away-from-home consumption, both of which took a hit ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Saudi Arabia

    Jun 2021

    Following the outbreak of the COVID-19 pandemic in Saudi Arabia, authorities imposed a ban on the serving of shisha and tobacco on cafés and bars in order to prevent the spread of COVID-19 in these locations. The ban was implemented by local ...

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    Country Report

    Country Report

    Tobacco in Saudi Arabia

    Jun 2021

    Tobacco was negatively impacted by the COVID-19 crisis in 2020. Firstly, COVID-19 restrictions meant that occasions for social smoking were considerably reduced, and social distancing and business closures during the COVID-19 pandemic also led to a ...

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    Country Report

    Country Report

    Cigarettes in Saudi Arabia

    Jun 2021

    Despite the disruption of the COVID-19 pandemic in 2020, there was little change to the domestic consumption of cigarettes in Saudi Arabia in 2020. Despite the fact that COVID-19 is a respiratory illness, the prevalence of smoking remained the same ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Saudi Arabia

    Jun 2021

    In the Middle East, owing to its relatively recent emergence, adult consumers tend to have a relatively low level of trust in e-vapour products. Consumer awareness, therefore, continued to limit the emergence of e-vapour products in Saudi Arabia in ...

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    Country Report

    Country Report

    Beer in Saudi Arabia

    May 2021

    With alcoholic drinks prohibited under Islamic law, beer sales in the Saudi Arabian market are totally reliant on the non alcoholic beer category. The COVID-19 crisis led to a marked decline in non alcoholic beer sales in 2020. The Saudi Arabian ...

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    Country Report

    Country Report

    Alcoholic Drinks in Saudi Arabia

    May 2021

    Non alcoholic beer is the only alcoholic drinks category with a presence in Saudi Arabia, as alcoholic drinks are banned under Islamic law. The COVID-19 crisis resulted in a sharp fall in non alcoholic beer sales for a number of reasons in 2020. The ...

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    Country Report

    Country Report

    Spirits in Saudi Arabia

    May 2021

    Spirits are not available in Saudi Arabia as alcoholic drinks are not permitted in the country under Islamic Law....

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    Country Report

    Country Report

    Wine in Saudi Arabia

    May 2021

    Wine is not available in Saudi Arabia as alcoholic drinks are not permitted in the country under Islamic Law....

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    Country Report

    Country Report

    Cider/Perry in Saudi Arabia

    May 2021

    Cider/perry is not available in Saudi Arabia as alcoholic drinks are not permitted in the country under Islamic Law....

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    Country Report

    Country Report

    Rtds in Saudi Arabia

    May 2021

    RTDs are not available in Saudi Arabia as alcoholic drinks are not permitted in the country under Islamic Law....

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    Strategy Briefing

    Strategy Briefing

    Digital Disruptors: The Global Competitive Landscape of Shared Mobility Services

    May 2021

    Despite the shared mobility industry’s 30% drop in gross bookings in 2020 due to the COVID-19 pandemic, it is expected to rebound, doubling its market size over 2020-2025 in real terms. Some of the key future trends in the industry include the ...

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    Country Profile

    Country Profile

    PEST Analysis: Saudi Arabia

    May 2021

    The political environment is moderately free, but is overshadowed by poor global peace rankings. The economy should partially recover from the Coronavirus (COVID-19) pandemic in 2021, with real GDP growth remaining modest in the medium term, aided by...

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    Country Report

    Country Report

    Sun Care in Saudi Arabia

    Apr 2021

    There is limited demand for sun care in Saudi Arabia, with mass sun protection accounting for the bulk of retail value sales. While the local climate is very hot and the sun is strong – the Tropic of Cancer passes through the middle of the kingdom – ...

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