Saudi Arabia

In the wake of rising health awareness in Saudi Arabia, consumers in the Kingdom are consciously looking for beverages that are better for them; ones that have reduced calories, reduced sugar or reduced fat. Consumers are also shifting towards ...

The government's efforts to increase health awareness and encourage an active lifestyle, partnered with its backing of new sports franchises and gyms, was slowly supported the growth of FF sports drinks in 2019. There is still room for awareness to ...

Owing to the growing health awareness of consumers in Saudi Arabia, the shift towards purchasing naturally healthy products was further evident in 2019. The main areas that drive naturally healthy beverages in the landscape are mineral bottled water,...

Organic food is one of the fastest growing areas in health and wellness in Saudi Arabia. Growth in organic food is driven by their health benefits, being free from preservatives, with many considered antioxidants, which is beneficial to those ...

In 2019, the organic beverages landscape needed further development in Saudi Arabia. Slowly and gradually, organic beverages is making its way onto the landscape, as more players are looking to tap into this growing area, responding to rising ...

The free from landscape is one of the most dynamic areas in health and wellness, alongside organic food, thanks to the increasing awareness towards better health and daily lifestyle – especially amount those consumers who have dietary intolerances....

Health and wellness packaged food and beverages saw positive growth in most areas in 2019, much of this driven by the government's active efforts to increase health awareness and change consumers habits, particularly when it came to the consumption ...

Naturally Healthy packaged food is one of the most established areas in health and wellness packaged food, with well-known players available on the landscape, and items available in many areas, such as cereal bars, biscuits and bread. Popular items ...

At the end of the review period, Saudi Arabia continued to face a growing obesity crisis. The issue is most prevalent among women in the country, with obesity impacting over half of the female population. Unhealthy dietary habits and sedentary ...

A rise in health awareness among young consumers in Saudi Arabia strengthened demand for FF packaged food in 2019. In 2019, manufacturers in areas such as dairy, confectionery, baby food, breakfast cereals and vegetable and seed oil, continued to ...

Africa and the Middle East’s growing population and high levels of unmet potential all make the region an exciting prospect. However, despite a growing middle class, the largest population growth in 15 out of 20 countries is the lowest income group. ...

Home laundry appliances recorded low but stable retail volume growth in 2019, driven by demand for the largest category of freestanding automatic washing machines, which benefits from strong distribution, rapid urbanisation and an increasing number ...

Refrigeration appliances in Saudi Arabia recorded stable demand in 2019, driven by sales of the most popular category of freestanding fridge freezers. Double door (top freezer) fridge freezers remained the most popular format, offering versatility ...

Food preparation appliances experienced steady demand in 2019, supported by the rising health and wellness trend, which is encouraging an increasing number of consumers to cook healthy fresh meals from scratch, with the trend supported by various ...

Large cooking appliances continued to record strong demand in 2019, driven by the dominance of cookers, which remains the primary cooking appliance in most family residential households, and caters to mass cooking, particularly for extended families....

Demand for consumer appliances in Saudi Arabia was influenced by a number of factors in 2019. While traditionally, local consumers searched for appliances that offered both value for money, warranty length and a brand’s reputation, there has been a ...

Microwaves are rapidly becoming an essential household appliance in Saudi Arabia, supporting the category’s stronger retail volume growth in 2019. Demand is being driven by consumers’ increasingly busy lifestyles and falling unemployment, with a ...

While harsh climatic conditions such as heatwaves, air pollution and humidity demand the use of air treatment products in Saudi Arabia, the category recorded positive but slowing retail volume growth in 2019. This was due to the weaker performance by...

Personal care appliances recorded stable growth in Saudi Arabia in 2019, supported by demand for the largest categories of body shavers and hair care appliances. Both are deemed to be essential items by Saudi consumers, with steady share within hair ...

Vacuum cleaners continued to record stable demand in Saudi Arabia in 2019, driven by the ongoing popularity of cylinder vacuum cleaners. This format benefits from a long-standing presence in the country and is perceived to offer a powerful suction ...