Saudi Arabia

Home laundry appliances recorded low but stable retail volume growth in 2019, driven by demand for the largest category of freestanding automatic washing machines, which benefits from strong distribution, rapid urbanisation and an increasing number ...

Refrigeration appliances in Saudi Arabia recorded stable demand in 2019, driven by sales of the most popular category of freestanding fridge freezers. Double door (top freezer) fridge freezers remained the most popular format, offering versatility ...

Food preparation appliances experienced steady demand in 2019, supported by the rising health and wellness trend, which is encouraging an increasing number of consumers to cook healthy fresh meals from scratch, with the trend supported by various ...

Large cooking appliances continued to record strong demand in 2019, driven by the dominance of cookers, which remains the primary cooking appliance in most family residential households, and caters to mass cooking, particularly for extended families....

Demand for consumer appliances in Saudi Arabia was influenced by a number of factors in 2019. While traditionally, local consumers searched for appliances that offered both value for money, warranty length and a brand’s reputation, there has been a ...

Microwaves are rapidly becoming an essential household appliance in Saudi Arabia, supporting the category’s stronger retail volume growth in 2019. Demand is being driven by consumers’ increasingly busy lifestyles and falling unemployment, with a ...

While harsh climatic conditions such as heatwaves, air pollution and humidity demand the use of air treatment products in Saudi Arabia, the category recorded positive but slowing retail volume growth in 2019. This was due to the weaker performance by...

Personal care appliances recorded stable growth in Saudi Arabia in 2019, supported by demand for the largest categories of body shavers and hair care appliances. Both are deemed to be essential items by Saudi consumers, with steady share within hair ...

Vacuum cleaners continued to record stable demand in Saudi Arabia in 2019, driven by the ongoing popularity of cylinder vacuum cleaners. This format benefits from a long-standing presence in the country and is perceived to offer a powerful suction ...

Dishwashers experienced stagnating demand in 2019 following a year of increasing average unit prices due to the implementation of VAT in 2018. The category continues to hold a low penetration rate in Saudi households, due to the tradition of ...

The home-cooking trend continued to support demand for small cooking appliances in Saudi Arabia, with the category offering a wide range of products to cater to various consumer groups and uses, with food a significant part of Saudi culture. Kettles ...

RTD tea saw continued growth in 2019, in line with the performance of the previous year. The RTD tea category benefits from its advantages over carbonates and energy drinks, which are increasingly perceived as unhealthy and increasingly expensive due...

Juice products saw a weaker performance in off-trade current value terms in 2019, but an improved performance in volume terms – albeit remaining in negative growth territory. 2019 saw a general inclination among consumers towards juices with low or ...

Due to the on-going health and wellness trend in Saudi Arabia, carbonated drinks face tough competition and challenges from soft drinks that consumers perceive as healthier and less expensive, such as pure juices, RTD tea and RTD coffee. The Saudi ...

RTD coffee saw continued growth at double-digit rates in 2019, albeit from a low base. However, all soft drinks containing sugar, including RTD coffee, will be taxed as per the new sugar tax, due to be implemented from December 2019. The unit prices ...

As per vision 2030, the Saudi Government is supporting and encouraging sports events and general sporting activities with the aim of making Saudi society healthy and fit. Consequently, consumers in Saudi Arabia are gradually gaining awareness of ...

Asian speciality drinks’ availability in the Saudi market remained negligible in 2019, and there are no indications that this will change during the forecast period....

Apart from the 5% VAT rate which was brought into effect in early 2018, consumption of carbonates and juices will be further affected by the sugar tax, due to be implemented from December 2019. As a result of this tax, prices of all beverages ...

Consumption of concentrates (liquid as well as powder form) is mainly supported by the holy month of Ramadan, and other festive seasons in Saudi Arabia. Due to the convenience and affordable pricing, concentrates are favoured by large families to be ...

The bottled water category saw an improved performance in 2019 compared with the previous year. It benefits from consumers’ increased health awareness, with greater importance given to drinking the recommended amount of water on a daily basis. The ...