Saudi Arabia

Saudi Arabians are well known for their passion for coffee, since it is part of their culture and they really pride themselves in the making of their own coffee – with this culture not only famous in Saudi Arabia but across the Gulf countries. For ...

In recent years, Saudi Arabia has been through turbulent times due to the drop in oil prices, which saw the Saudi Arabian government develop solutions to help the economy recover. Starting from 2018 the Saudi Arabian government announced a lot of new...

Since the start of the difficult economic situation in Saudi Arabia, consumers have become more careful with their budgets and they changed their spending priorities. With VAT being implemented in 2018, this led to prices increasing by 5% on most ...

After bakery products, burger is the biggest food type in limited-service restaurants, with burgers continuing to be a favourite food type and a strong seller in Saudi Arabia, with meat generally eaten by most consumers and burgers served to meet ...

Saudi Arabia has been facing difficult times in recent years due to the drop in oil prices, which meant the Saudi Arabian government needed to develop solutions to help the economic situation recover. The Saudi Arabian government made announcements ...

Self-service cafeterias are not very popular in Saudi Arabia. This is due to the Saudi Arabian culture, as local consumers like to be served, considering the fact that there is not a lot of entertainment in Saudi Arabia, with shopping trips or dining...

Saudization is being seriously executed at a very fast pace and the number of Saudi Arabians in the workforce, both men and women, is significantly growing across all areas in Saudi Arabia, with a lot of industries now only employing Saudi Arabians. ...

The influence of paediatricians and pharmacists and word-of-mouth recommendations are encouraging an ongoing shift towards pharma/therapeutic brands in baby and child-specific products. Moreover, wider availability through distribution channels and ...

Saudi Arabia is seeing an increase in hygiene-awareness underpinned by harsh weather conditions and the spread of diseases and viruses, especially during the influx of pilgrims from around the world to the two key holy cities of the Muslim world, ...

With Saudi Arabia having the highest number of active users in the region on most social media platforms, including Facebook, Instagram, Twitter and Snapchat, colour cosmetics brands continue to focus their advertising campaigns on social media. ...

Today consumers are using deodorants more often due to increased personal hygiene-awareness, underpinned by the combination of a growing emphasis on appearance and a harsh climate. Some consumers are beginning to be interested in the ingredients of ...

Women’s razors and blades continue to support the development of the depilatories category in Saudi Arabia. Many female consumers appreciate the convenience of shaving due to their busy lifestyles involving social visits and gatherings as well as ...

With the declining number of expats in Saudi Arabia and higher employment rates leading to higher disposable income among Saudis, Oriental fragrances witnessed an increase in demand towards the end of the review period. Growth was also driven by the ...

Women continue to develop more elaborate hair care routines in search of better results in Saudi Arabia, helping to drive the expansion of hair care in the market. Hair care brands focus their advertising campaigns on social media platforms, with ...

Consumers continue to prefer purchasing mass beauty and personal care products for everyday use due to the high levels of consumption of these products. As a result, mass beauty and personal are brands continue to hold the lead in most beauty and ...

Although men in Saudi Arabia pay a lot of attention to their personal grooming, following the latest trends, the majority still find it more convenient to go to a barber or spa for personal grooming. They go regularly to get haircuts, shaves or beard...

Increased awareness of oral health in Saudi Arabia, underpinned by the efforts of government, oral care brands, dentists, paediatricians, and pharmacists, is supporting demand in oral care. Growing numbers of consumers are brushing their teeth twice ...

Deep internet penetration and a high number of active users of social media platforms, including Facebook, Instagram, Twitter and Snapchat, by regional standards are helping to drive up awareness of beauty and personal care routines and products in ...

Thanks to Saudi Arabia having the highest number of active users in the region on most social media platforms, including Facebook, Instagram, Twitter and Snapchat, premium beauty and personal care brands continue to focus their advertising campaigns ...

The fact that Saudi Arabian rules and regulations require women to wear abaya and hair coverings in public areas and the limited opportunity to engage in outdoor activities due to the harsh climate mean that Saudi consumers generally have very little...