Saudi Arabia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Saudi Arabia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Saudi Arabia StatisticsConsumer Lifestyles in Saudi ArabiaSaudi Arabia Country BriefingsFuture Demographics: Saudi Arabia in 2030

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    Tobacco in Saudi Arabia

    Aug 2020

    In response to COVID-19 the government imposed a strict lockdown with 24-hour curfews in major cities. This has made distribution challenging with some retailers seen to be having difficulties obtaining permits to remain open during the curfew. Added...

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    Cigars, Cigarillos and Smoking Tobacco in Saudi Arabia

    Aug 2020

    Water pipe smoking – also called hookah and shisha – remains widespread in the country due to social trends and the misconception among some that it is less harmful than cigarettes. The prevalence of cafés, restaurants and hotels providing shisha ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Saudi Arabia

    Aug 2020

    There were no significant sales of smokeless tobacco, e-vapour products or heated tobacco in Saudi Arabia in 2018. The act of vaping is not explicitly prohibited by Saudi law and people are free to engage in vaping publicly. However, it was not ...

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    Cigarettes in Saudi Arabia

    Aug 2020

    Following legislation passed by the Saudi Food and Drug Authority (SFDA), all cigarettes sold in the country must now come in standardised packs and sticks with no branding or packaging design allowed as from 23 August 2019. Following this, no ...

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    Hair Care in Saudi Arabia

    Jun 2020

    Hair care managed to avoid the sales declines seen in numerous beauty and personal care categories in 2019 as the importance of personal grooming and maintaining a clean, smart and well-groomed appearance ensured consistent demand. Recent years have ...

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    Bath and Shower in Saudi Arabia

    Jun 2020

    Traditionally, sales of bath and shower in Saudi Arabia have been supported by the intense focus on personal hygiene that prevails among the country’s population. This is linked partially to the culture of cleanliness which prevails among Arab ...

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    Colour Cosmetics in Saudi Arabia

    Jun 2020

    Internet penetration in Saudi Arabia remains among the highest in the world. In particular, smartphone ownership and usage remain very high in the Kingdom, and this means that the leading players in colour cosmetics must pay considerable attention to...

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    Oral Care in Saudi Arabia

    Jun 2020

    Towards the end of the review period, a more intense focus on oral health and oral care was noted among the population of Saudi Arabia. Central to the development of this positive trend are the efforts of the Saudi government, oral care brands, ...

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    Deodorants in Saudi Arabia

    Jun 2020

    2019 saw further positive growth in sales of deodorants in Saudi Arabia. Factors supporting growth in the category include the country’s harsh climate, which means that very hot and often humid weather prevails in all parts of the Kingdom throughout ...

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    Men's Grooming in Saudi Arabia

    Jun 2020

    Men’s grooming is one beauty and personal care category which has so far struggled to fulfil its full potential in Saudi Arabia. One of the major reasons for this is that the majority of Saudi men prefer to visit a barber or spa on a regular basis ...

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    Skin Care in Saudi Arabia

    Jun 2020

    One of the most important trends in skin care in Saudi Arabia towards the end of the review period was the increasing consumer interest in dermocosmetics. The rising interest in these products can be attributed mainly to increasing consumer awareness...

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    Baby and Child-Specific Products in Saudi Arabia

    Jun 2020

    At the end of the review period, Saudi Arabia’s birth rate and per child annual spend remained high by global standards and this continued to support a dynamic value performance in baby and child-specific products. However, the country’s birth rate ...

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    Mass Beauty and Personal Care in Saudi Arabia

    Jun 2020

    Saudi consumers continue to find mass beauty and personal care products more suitable for everyday use, with consumption of mass brands far higher than premium brands as a result. However, sales of mass brands are under pressure in numerous ...

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    Sun Care in Saudi Arabia

    Jun 2020

    Sun care remains an important beauty and personal care category in Saudi Arabia, simply for the reason that the country’s relentlessly harsh climate requires the use of sun care products throughout the year. The very hot and sunny weather that ...

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    Depilatories in Saudi Arabia

    Jun 2020

    System razors and blades continues to dominate sales of razors and blades. Shaving remains the most popular depilation method among Saudi women, with waxing not far behind. The general preference for system razors and blades among Saudi women is ...

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    Premium Beauty and Personal Care in Saudi Arabia

    Jun 2020

    Local Saudi consumers have long been the core consumer base for premium beauty and personal care. Arabian people are known for their love of luxurious toiletries and cosmetics and thus local consumers have traditionally been the primary focus of ...

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    Fragrances in Saudi Arabia

    Jun 2020

    Sales of fragrances remained under pressure in Saudi Arabia during 2019 as huge numbers of expatriates continue to leave the Kingdom as the government’s Saudisation programme has left many foreigners out of work and struggling to find new positions. ...

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    Beauty and Personal Care in Saudi Arabia

    Jun 2020

    The arrival of COVID-19 in Saudi Arabia during the first half of 2020 had a strong influence on purchasing behaviours in all retail channels, with the effects of this seen across numerous fmcg industries, not least beauty and personal care. The most ...

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    Wipes in Saudi Arabia

    Jun 2020

    Baby wipes continued to be the main growth driver within wipes in 2019, as consumers use the product for multiple purposes and consider such wipes to be convenient and more user friendly because of their chemical and fragrance-free properties. The ...

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    Nappies/Diapers/Pants in Saudi Arabia

    Jun 2020

    Value sales of nappies/diapers/pants declined in 2019 for the second consecutive year. The population of babies aged 0-2 years continued to witness a decline, to a large extent due to the ongoing exodus of expatriate families from the country in ...

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