Saudi Arabia

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Saudi Arabia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Gum in Saudi Arabia

Jul 2022

Due to the Coronavirus (COVID-19) situation, featuring lockdown and social distancing measures and restrictions on work and social occasions, retail volume and current value sales of gum declined strongly in 2020.

USD 1,195
Country Report

Wine in Saudi Arabia

Jul 2022

Wine is not available in Saudi Arabia as alcoholic drinks are not permitted in the country under Islamic Law.

USD 1,195
Country Report

Jeans in Saudi Arabia

Mar 2022

Popular amongst both expatriate and native consumers, jeans are a staple in the wardrobes of young and middle-aged consumers in Saudi Arabia. Whilst elderly people prefer more traditional clothing, the growing young population prefers more relaxed…

USD 1,195
Country Report

Spirits in Saudi Arabia

Jul 2022

Spirits are not available in Saudi Arabia as alcoholic drinks are not permitted in the country under Islamic Law.

USD 1,195
Country Report

Fragrances in Saudi Arabia

Jun 2022

Fragrances witnessed a steep decline in sales during 2020 in retail volume terms. COVID-19 was the main driver of this, with consumers spending more time at home and socialising less often with family and friends, many local consumers used fragrances…

USD 1,195
Country Report

Womenswear in Saudi Arabia

Mar 2022

Womenswear registered growth in 2021 having seen a sharp decline in sales in the previous year. In 2020, lockdown, home seclusion and few opportunities to socialise resulted in a steep fall in category sales. Womenswear sales were also impacted by…

USD 1,195
Country Report

Hosiery in Saudi Arabia

Mar 2022

Hosiery returned to growth in 2021, having witnessed a particularly marked fall in sales in the previous year. During 2020, hosiery was hit hard by the onset of the global pandemic and measures imposed to limit the spread of COVID-19. Consumers had…

USD 1,195
Country Report

Supermarkets in Saudi Arabia

Mar 2022

Among modern grocery retailers, supermarkets were the big winners from the pandemic, with their retail constant value sales (2021 prices) rising at a double digit rate during 2020. While they continued to expand during 2021, it was at a much lower…

USD 1,195
Country Report

Sportswear in Saudi Arabia

Mar 2022

Prior to the pandemic, sportswear was gaining popularity amongst younger Saudi Arabian consumers, who find such clothing comfortable and fashionable. This trend towards comfort has been reinforced by home seclusion and the shift towards remote…

USD 1,195
Country Report

Bleach in Saudi Arabia

Feb 2022

Bleach experienced a dramatic surge in consumer interest in 2020, with retail volume sales in particular growing at an incredible rate. This was due to the outbreak of COVID-19 in Saudi Arabia and the growing hygiene awareness in the kingdom as…

USD 1,195
Country Report

Rtds in Saudi Arabia

Jul 2022

RTDs are not available in Saudi Arabia as alcoholic drinks are not permitted in the country under Islamic Law.

USD 1,195
Country Report

Beer in Saudi Arabia

Jul 2022

With alcoholic drinks prohibited under Islamic law, beer sales in the Saudi Arabian market are totally reliant on non alcoholic beer. The COVID-19 crisis led to a marked decline in non alcoholic beer sales in 2020. The Saudi Arabian Government took a…

USD 1,195
Country Report

Deodorants in Saudi Arabia

Jun 2022

COVID-19 led to unusually high demand for deodorants during 2020, with the category seeing dynamic growth in retail volume terms. During the early stages of the pandemic, some consumers stocked up on personal care products like deodorants due to a…

USD 1,195
Country Report

Tea in Saudi Arabia

Jan 2022

Tea is an inexpensive hot drink that is traditionally enjoyed throughout the day by consumers of all ages and income levels in Saudi Arabia, including both Saudi nationals and the expat workforce. Having recorded a decline in total volume sales in…

USD 1,195
Country Report

PEST Analysis: Saudi Arabia

Jul 2022

Economic freedom is reducing, whilst human rights abuses persist. However, taxes are very low and public finances are sustainable. Higher oil prices will help drive economic recovery in the short term, but substantial reliance on hydrocarbons…

USD 300
Country Report

Hypermarkets in Saudi Arabia

Mar 2022

Having performed strongly in 2020, the retail constant value sales (2021 prices) of hypermarkets declined for the first time in three years during 2021. The panic-buying that occurred during 2020 was not repeated in 2021. Moreover, local consumers…

USD 1,195
Country Report

Discounters in Saudi Arabia

Mar 2022

Modelled on Aldi, Al Dukan remains the only discounter in Saudi Arabia, with 100 outlets. It closed a significant number of non-performing outlets during the review period prior to the pandemic but remains a significant presence. It offers a limited…

USD 1,195
Country Report

Dishwashing in Saudi Arabia

Feb 2022

Hand dishwashing dominates sales of dishwashing products in Saudi Arabia, with only 10% of households owning a dishwasher in the kingdom. Manufacturers offer a wealth of options in terms of fragrances and also value-added variants with dermatological…

USD 1,195
Country Report

Snacks in Saudi Arabia

Jul 2022

Saudi Arabia has one of the strongest economies in the world, and the largest in the Middle East. It has become one of the main players in the global economy, supported by “Vision 2030”, an economic and social reform programme that aims to open up…

USD 2,450
Country Report

Menswear in Saudi Arabia

Mar 2022

Menswear saw a return to growth in 2021, having experienced a steep decline in the previous year, though the category did not reach the level of sales seen prior to the outbreak of COVID-19. Even before the pandemic in 2020, Saudi Arabian consumers…

USD 1,195
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