Saudi Arabia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Saudi Arabia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Saudi Arabia StatisticsConsumer Lifestyles in Saudi ArabiaSaudi Arabia Country BriefingsFuture Demographics: Saudi Arabia in 2030

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    PEST Analysis: Saudi Arabia

    May 2021

    The political environment is moderately free, but is overshadowed by poor global peace rankings. The economy should partially recover from the Coronavirus (COVID-19) pandemic in 2021, with real GDP growth remaining modest in the medium term, aided by...

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    Sun Care in Saudi Arabia

    Apr 2021

    There is limited demand for sun care in Saudi Arabia, with mass sun protection accounting for the bulk of retail value sales. While the local climate is very hot and the sun is strong – the Tropic of Cancer passes through the middle of the kingdom – ...

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    Bath and Shower in Saudi Arabia

    Apr 2021

    Unit sales of bath and shower had been in decline for much of the review period, but COVID-19 led to strong growth during 2020. During the early stages of the pandemic, many consumers looked to stock up on these products due to fears of supply-chain ...

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    Colour Cosmetics in Saudi Arabia

    Apr 2021

    Retail volume sales of colour cosmetics plunged by almost a quarter during 2020. COVID-19 was the main culprit. Most consumers spent much more time at home during the year, particularly during the early stages of the pandemic, with a significant ...

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    Skin Care in Saudi Arabia

    Apr 2021

    Retail current value sales of skin rose at their fastest rate in five years during 2020, due to a sharp acceleration in the rate of unit price growth. This was the result of a hike in the rate of VAT levied on these products from 5% to 15% that was ...

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    Fragrances in Saudi Arabia

    Apr 2021

    Unit sales of fragrances plunged by close to one-fifth during 2020. COVID-19 was the main driver of this: With consumers spending more time at home and socialising less often with family and friends, many local consumers used fragrances less ...

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    Mass Beauty and Personal Care in Saudi Arabia

    Apr 2021

    Mass brands account for the bulk of retail value sales of beauty and personal care in Saudi Arabia, and COVID-19 had a significant positive effect on mass beauty and personal care during 2020, with retail current value sales rising at their fastest ...

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    Beauty and Personal Care in Saudi Arabia

    Apr 2021

    COVID-19 had a mixed effect on demand for beauty and personal care during 2020. Overall beauty and personal care sales exhibited a modest declined in retail current value sales terms. Some products, such as bath and shower and baby and child-specific...

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    Oral Care in Saudi Arabia

    Apr 2021

    Retail current value sales of oral care rose at their fastest rate in five years during 2020, while unit sales increased for the first time in four years. Demand for mouthwashes/dental rinses was particularly strong during the year, as some media ...

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    Hair Care in Saudi Arabia

    Apr 2021

    Unit sales of hair care, which had been in decline for most of the review period, spiked during 2020. This was largely due to COVID-19, which led some consumers to purchase these products in bulk due to a fear of supply-chain disruption. However, ...

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    Depilatories in Saudi Arabia

    Apr 2021

    Unit sales of depilatories rose for the first time in almost a decade during 2020. COVID-19 was the main driver of this, as it led to the closure of dermatology clinics, spas and beauty salons for an extended period. Even after these businesses ...

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    Men's Grooming in Saudi Arabia

    Apr 2021

    The impact of COVID-19 on men’s grooming during 2020 was far from uniform. Men’s shaving saw a surge in demand, as barber shops were closed for an extended period, which led more men to groom themselves at home. Prior to the onset of the pandemic, ...

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    Baby and Child-Specific Products in Saudi Arabia

    Apr 2021

    2020 saw a surge in demand for baby and child-specific products. COVID-19 was largely responsible for this: During the early stages of the pandemic, many parents sought to stock up on baby and child-specific products due to a fear of supply-chain ...

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    Deodorants in Saudi Arabia

    Apr 2021

    COVID-19 led to an acceleration in retail volume sales of deodorant during 2020, with unit sales expanding at their fastest rate in five years. During the early stages of the pandemic, some consumers stocked up on personal care products like ...

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    Premium Beauty and Personal Care in Saudi Arabia

    Apr 2021

    There was an unprecedented decline in retail current value sales of premium beauty and personal care during 2020. With consumers spending more time at home during the year, demand for premium colour cosmetics and premium fragrances was particularly ...

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    Other Pet Food in Saudi Arabia

    Apr 2021

    Demand for bird food and fish food, the largest categories in other pet food, has been positively impacted by the home seclusion arising from COVID-19 although small mammal/reptile food has also registered greater volume growth since 2019 (before the...

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    Pet Products in Saudi Arabia

    Apr 2021

    Since the arrival of COVID-19 there have been increases in the pet population in Saudi Arabia and as a result a rise in demand for pet products as owners look to take care of and pamper their companions. 2020 saw outstanding value sales growth for ...

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    Pet Care in Saudi Arabia

    Apr 2021

    COVID-19 has influenced the pet care market in Saudi Arabia significantly due to lockdown in the country. The pet population has continued to increase in 2021 following a leap between 2019 and 2020, driven by people needing companions at this tough ...

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    Dog Food in Saudi Arabia

    Apr 2021

    In Saudi Arabia, historically dog ownership was very low due to several reasons including the pervasive belief that dogs are unclean animals. Moreover, the temperature in Saudi Arabia can reach 50°C during the summer months, making dog-walking ...

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    Cat Food in Saudi Arabia

    Apr 2021

    COVID-19 has been a positive factor in the increase in cat ownership in Saudi Arabia in 2020 and 2021. People in lockdown have had much less to do, and buying or adopting a cat has helped alleviate the pressure and boredom felt during home seclusion,...

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