Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Saudi Arabia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Due to the Coronavirus (COVID-19) situation, featuring lockdown and social distancing measures and restrictions on work and social occasions, retail volume and current value sales of gum declined strongly in 2020.
Popular amongst both expatriate and native consumers, jeans are a staple in the wardrobes of young and middle-aged consumers in Saudi Arabia. Whilst elderly people prefer more traditional clothing, the growing young population prefers more relaxed…
Online travel companies reported a spike in searches from Saudis looking for overseas destinations ahead of the resumption of international flights in May 2021. Wego, one of the largest online travel marketplaces in the Middle East and North Africa…
Fragrances witnessed a steep decline in sales during 2020 in retail volume terms. COVID-19 was the main driver of this, with consumers spending more time at home and socialising less often with family and friends, many local consumers used fragrances…
Womenswear registered growth in 2021 having seen a sharp decline in sales in the previous year. In 2020, lockdown, home seclusion and few opportunities to socialise resulted in a steep fall in category sales. Womenswear sales were also impacted by…
Hosiery returned to growth in 2021, having witnessed a particularly marked fall in sales in the previous year. During 2020, hosiery was hit hard by the onset of the global pandemic and measures imposed to limit the spread of COVID-19. Consumers had…
Among modern grocery retailers, supermarkets were the big winners from the pandemic, with their retail constant value sales (2021 prices) rising at a double digit rate during 2020. While they continued to expand during 2021, it was at a much lower…
Consumers in Saudi Arabia continue to seek the rich and intense taste of quality coffee, and this is resulting in both fresh coffee and instant coffee seeing similar value growth in 2022. Volume growth is slightly stronger in fresh coffee, and fresh…
Al Jomaih Bottling Plant (PepsiCo Inc (GBO)) maintains its leading place in 2022, thanks to its strong portfolio of leading brands, with top-placed Pepsi followed by second-placed Miranda, and with 7-Up holding third place ahead of Coca-Cola. The…
2022 is seeing positive progress for travel’s recovery in Saudi Arabia. The Saudi government has removed all pandemic-related restrictions and requirements for those entering the Kingdom. Travellers arriving in Saudi Arabia no longer have to show…
Saudi Arabia’s weather conditions including dust storms, sandstorms, heat waves, dryness, humidity, and air pollution creates the ideal environment for dermatology diseases to develop and thrive. As such, there is consistent need for skin-condition…
In 2021, current value sales of wipes saw positive growth, albeit at a lower rate than in the previous year when value sales rose at an exceptionally high rate due mainly to the rise in VAT from 5% to 15% from July 2020. The main reason for the…
Vending constant value sales (2021 prices) plunged by a third in 2020 and recovered no more than partially during 2021, with a significant divergence in performance between packaged drinks vending (which dominates retail value sales in this category)…
Having exhibited a double-digit decline in retail constant value sales (2021 prices) during 2020, retailing recovered only marginally in 2021. Non-grocery specialists were particularly hard hit by the pandemic during 2020, with their retail constant…
Sales of polishes declined in retail volume terms in 2020 due to the impact of the COVID-19 pandemic on consumers’ lives. This included many consumers switching to working from home and extended periods of home seclusion due to the kingdom’s COVID-19…
Microwaves are fast becoming a must have appliance in every household in Saudi Arabia owing to the ease of use and time saving food preparation/heating features these products bring to the everyday lives of consumers in the Kingdom. Freestanding…
Dishwashers has seen a return to growth in Saudi Arabia in 2022 in retail volume terms. This growth is being largely driven by the improving economic conditions and rising disposable income. The changing lifestyles of the Saudi Arabian population has…
Consumers in Saudi Arabia continue to favour acetaminophen for use by both adults and children, with both adult acetaminophen and paediatric acetaminophen seeing increased retail volume and current value sales in 2022. Consumers have responded…
Economic freedom is reducing, whilst human rights abuses persist. However, taxes are very low and public finances are sustainable. Higher oil prices will help drive economic recovery in the short term, but substantial reliance on hydrocarbons…
Having performed strongly in 2020, the retail constant value sales (2021 prices) of hypermarkets declined for the first time in three years during 2021. The panic-buying that occurred during 2020 was not repeated in 2021. Moreover, local consumers…