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Country Report

Sweet and savoury snacks in

Savoury Snacks in Belarus

30 pages, Aug 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

The efforts of major players in savoury snacks in terms of innovation and new product development contributed to category growth in 2017, especially prevalent as categories, such as potato chips, have already achieved critical mass. Convenience and health have become two key areas of innovation for manufacturers with industry players reformulating many of their products to come up with healthier varieties. These include a reduction in the use of colourants or artificial ingredients, and the use of new natural raw materials that were not traditionally used, such as cereals (quinoa), vegetables and legumes. Demand also rose for products suitable for on-the-go consumption, with players introducing smaller pack sizes. Intensive advertising and promotions also supported sales growth as did the growing participation of domestic manufacturers with their cheaper but good quality snacks.

COMPETITIVE LANDSCAPE

In 2017, Frito Lay remained the outright leader in savoury snacks, recording a 31% value share. This strong position stems primarily from the popularity of its Lay’s brand, which offers good quality. The company also invests heavily in promotional and advertising activities, all of which helped to secure its leading position. The company is present with Lay’s Core, Lay’s Strong and Lay’s Max, with the latter being introduced in 2015. The company’s innovations of its Lay’s brand has helped it to increase its percentage share of the category, while innovations mostly take place in new flavours and packaging types. However, it did lose share over the year to the benefit of local manufacturer GU po Khleboproduktam, which controls state-owned bread factories in every city and town in Belarus with the exception of Minsk. The company has managed to leverage on its reputation in baked goods, which helped to boost its sales in savoury snacks.

PROSPECTS

Healthy snacks are expected to take a more leading role over the forecast period. Consumers are becoming increasingly aware of the benefits of reduced salt or rice-based products, which are considered healthy and nutritious. Moreover, as modern retailers accounted for a 55% share of category value sales in 2017, and are expected to gain further ground over the forecast period, larger pack sizes made for families and for sharing are expected to be developed, as well as smaller, on-the-go pack sizes suitable for consumption on the go. Whilst some categories, such as potato chips, puffed snacks and tortilla chips, already have smaller pack sizes, there is room for packaging innovation in rice snacks, savoury biscuits and popcorn.

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Samples

Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Belarus market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in Belarus?
What are the major brands in Belarus?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Savoury Snacks in Belarus - Company Profiles

Lidapishcheconcentraty OAO in Packaged Food (Belarus)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Vit'ba Vitebsky Konditersky Kombinat in Packaged Food (Belarus)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Lidapishcheconcentraty OAO: Key Facts
Summary 2 Lidapishcheconcentraty OAO: Operational Indicators
Summary 3 Lidapishcheconcentraty OAO: Competitive Position 2017
Summary 4 Vit'ba Vitebsky Konditersky Kombinat: Key Facts
Summary 5 Vit'ba Vitebsky Konditersky Kombinat: Competitive Position 2017

Packaged Food in Belarus - Industry Overview

EXECUTIVE SUMMARY

Packaged food volume sales grow along with economic recovery

State support and increased export opportunities benefit domestic manufacturers

Modern retail chains successfully compete for customers

Healthy eating trend continues to develop

Private label gains momentum

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Savoury Snacks in Belarus

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Savoury Snacks in Belarus - Company Profiles

Lidapishcheconcentraty OAO in Packaged Food (Belarus)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Vit'ba Vitebsky Konditersky Kombinat in Packaged Food (Belarus)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Belarus - Industry Overview

EXECUTIVE SUMMARY

Packaged food volume sales grow along with economic recovery

State support and increased export opportunities benefit domestic manufacturers

Modern retail chains successfully compete for customers

Healthy eating trend continues to develop

Private label gains momentum

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

MARKET DATA

SOURCES

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