Savoury snacks is expected to fare relatively well in 2021, with an above inflation increase in current value and a small increase in retail volume sales. While nuts, seeds and trails is expected to register the highest current value growth, this is wholly due to inflation with minimal volume growth.
Leading players in savoury snacks are expected to be very active in their promotions in 2021. For example, leader Frito-Lay (Pepsi) is likely to continue to invest in TV and social media campaigns, as well as outdoor advertisement, to maintain their prominence in Belarus.
Potato chips is expected to maintain the highest current retail value share within savoury snacks, despite the growing healthy lifestyle trend which encourages consumers to eat healthier snacks. For many consumers of potato chips and other traditionally unhealthy snacks, there is no expectation that savoury snacks will be healthy, and they are instead eaten as an indulgence.
Savoury snacks are expected to be the best performing snack overall over the forecast period, in terms of constant value growth. Potato chips will remain the driver of savoury snacks due to their affordable price, wide assortment and frequent flavour novelties.
With younger, more adventurous consumers seeking out new flavours and experiences in their snacking, many savoury snack players are likely to target this group with new product launches into the forecast period. More modern flavours such as cheddar cheese and baked meat are expected to appear on shelves more frequently as companies hope to appeal to younger consumers.
The healthy living trend is expected to dampen slightly the retail volume growth of savoury snacks over the forecast period, as more local consumers are aware of the high amount of oil, sugar, salt and artificial flavours contained in these products. Health-conscious Belarusians tend to prefer healthier savoury snacks such as nuts and seeds.
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Understand the latest market trends and future growth opportunities for the Sweet and Savoury Snacks industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sweet and Savoury Snacks research and analysis database.
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