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Country Report

Sweet and savoury snacks in

Savoury Snacks in Belarus

Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Potato chips and vegetable, pulse and bread chips see highest volume growth

Savoury snacks remain popular and traditional snacks in Belarus. The diminishing effect of economic downturn resulted in savoury snacks seeing double-digit volume growth in 2017, driven by potato chips and vegetable, pulse and bread chips.

Healthy living trends negatively affect volume growth overall

Healthy living trends are having a negative impact on volume growth of savoury snacks, as more local consumers are becoming aware of the high amount of oil, sugar, salt and artificial flavours contained in these products. Health-conscious Belarusians tend to prefer snack bars and fruit snacks, seeing them as healthier alternatives to savoury snacks.

Growing beer consumption positively affects volume sales of savoury snacks

In 2017, volume sales of beer recorded growth, and volume growth is expected to continue over the forecast period. Growing consumption of beer is expected to result in growing volume sales of savoury snacks in Belarus, as they are traditionally largely consumed with beer.

COMPETITIVE LANDSCAPE

Foreign competitors maintain major sales shares thanks to their wide availability and high unit prices, whilst locals rely on special offers and promotions

In Belarus, foreign companies together account for the major value share in savoury snacks due to their high unit prices and wide availability. Thus, Frito Lay retains its major value share in potato chips and vegetable, pulse and bread chips with its Lay’s and Hrusteam brands.

Price discounts, promotions and new product developments positively affect volume sales of savoury snacks

Belarusians continue to pay great attention to unit prices, so the presence of various discounts and offers on savoury snacks helps boost their volume sales. Manufacturers constantly offer an insignificant price discount and participate in buy-1-get-1-free offers during discount days in supermarkets.

Competition with fast food cafés negatively affects volume sales of snacks

Local consumers still see savoury snacks as impulse purchases, which they buy spontaneously when they are shopping. Few consumers visit stores to buy savoury snacks only.

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Samples

Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Belarus market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in Belarus?
What are the major brands in Belarus?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Savoury Snacks in Belarus - Category analysis

HEADLINES

PROSPECTS

Potato chips and vegetable, pulse and bread chips see highest volume growth

Healthy living trends negatively affect volume growth overall

Growing beer consumption positively affects volume sales of savoury snacks

COMPETITIVE LANDSCAPE

Foreign competitors maintain major sales shares thanks to their wide availability and high unit prices, whilst locals rely on special offers and promotions

Price discounts, promotions and new product developments positively affect volume sales of savoury snacks

Competition with fast food cafés negatively affects volume sales of snacks

Summary 1 Other Savoury Snacks by Product Type:

CATEGORY DATA

Table 1 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 2 Sales of Savoury Snacks by Category: Value 2013-2018
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 7 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Packaged Food in Belarus - Industry Overview

EXECUTIVE SUMMARY

Economic improvements bolster packaged food performance in 2018

Influence of changing consumption trends evident in several categories

Competition between local and foreign players increases as private label make gains

Modern grocery retailers continue to expand as competition intensifies

Outlook for packaged food is broadly positive

FOODSERVICE

Sales to Foodservice

Improving economic situation supports growth in packaged food volume sales to foodservice operators
On-the-go consumption trend boosts foodservice volume sales of certain product types
Packaged food volume sales to foodservice players set to pick up despite economising trend

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Savoury Snacks in Belarus

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Potato chips and vegetable, pulse and bread chips see highest volume growth

Healthy living trends negatively affect volume growth overall

Growing beer consumption positively affects volume sales of savoury snacks

COMPETITIVE LANDSCAPE

Foreign competitors maintain major sales shares thanks to their wide availability and high unit prices, whilst locals rely on special offers and promotions

Price discounts, promotions and new product developments positively affect volume sales of savoury snacks

Competition with fast food cafés negatively affects volume sales of snacks

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Savoury Snacks in Belarus - Category analysis

HEADLINES

PROSPECTS

Potato chips and vegetable, pulse and bread chips see highest volume growth

Healthy living trends negatively affect volume growth overall

Growing beer consumption positively affects volume sales of savoury snacks

COMPETITIVE LANDSCAPE

Foreign competitors maintain major sales shares thanks to their wide availability and high unit prices, whilst locals rely on special offers and promotions

Price discounts, promotions and new product developments positively affect volume sales of savoury snacks

Competition with fast food cafés negatively affects volume sales of snacks

CATEGORY DATA

Packaged Food in Belarus - Industry Overview

EXECUTIVE SUMMARY

Economic improvements bolster packaged food performance in 2018

Influence of changing consumption trends evident in several categories

Competition between local and foreign players increases as private label make gains

Modern grocery retailers continue to expand as competition intensifies

Outlook for packaged food is broadly positive

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

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