Executive Summary

Jul 2018
PROSPECTS
Focus on advertising in savoury snacks

Savoury snacks are not only popular on the go, they are also a favourite snacking choice whilst watching sporting events or TV and in the cinema. What is even more important to recognise is that manufacturers rely strongly on advertising opportunities created by such occasions, most recently the widely televised 2018 FIFA World Cup.

Focus on new product developments in savoury snacks

During the review period there was significant product diversification in savoury snacks in terms of new flavours, new packaging for different occasions and new types of store displays, all aimed at attracting consumers’ attention and generating impulse demand, thus preventing consumers from getting too deep into details whilst making purchase decisions. As examples of these new developments we see Marbo engaging consumers through social media to gain their suggestions for new flavours, cross-advertising that Marbo uses to promote both the Chipsy and Pepsi brands; Atlantic Group launching party packs designed for birthdays and other mass gatherings; as well as small single-serving packs seen penetrating nuts and seeds.

Growth opportunities in nuts and seeds

One of the fastest-growing savoury snacks categories in Bosnia-Herzegovina during the review period – the one with the most significant growth potential and the one with the best health image – was nuts, seeds and trail mixes, or more specifically nuts and seeds, which are considered a source of healthy fats and an optimal carbs-to-protein ratio. However, the category seemed to be slowing down at the end of the review period and the reason for this trend is soaring penetration of nuts and seeds sold in bulk, whether through specialised health food shops or through modern grocery retailing formats, namely supermarkets, hypermarkets and convenience stores, which devote increasing attention to bulk sales of nuts and seeds.

COMPETITIVE LANDSCAPE
Marbo dominates savoury snacks

Marbo, a PepsiCo subsidiary, dominated savoury snacks in Bosnia-Herzegovina in 2018. Marbo is originally a regional manufacturer, but unlike most other big regional players in snacks, Marbo does not date back to the former Yugoslavia era, but rather built its business from the ground up over the course of the last two decades.

Localisation of global marketing

Marbo eventually set up a production facility in Bosnia-Herzegovina, having recognised the potential in the country before PepsiCo acquired it. Nowadays, Marbo’s marketing strategy is aligned with PepsiCo’s global initiatives, including endorsements by celebrities like the Argentinean soccer star Lionel Messi and cross-promotion with the Pepsi brand, but it also takes into account local specifics as it offers local flavour variants and adverts featuring regional celebrity Sergej Trifunovic.

Acceptance of private label in snacks

Private label’s value share in savoury snacks in Bosnia-Herzegovina is larger than it is elsewhere in snacks. It is significant in nuts, seeds and trail mixes, but private label is now available across most savoury snacks categories.

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Savoury Snacks in Bosnia-Herzegovina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sweet and savoury snacks in Bosnia and Herzegovina?
  • What are the major brands in Bosnia and Herzegovina?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Bosnia-Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Long-term trends continue to support positive development of packaged food
Packaged food posts record-breaking current value growth in 2018
Regional players maintain their lead in packaged food
Independent small grocers continue to lose ground to modern chained formats
Rising disposable incomes should bolster market performance over 2018-2023

FOODSERVICE

Sales to Foodservice
Dairy and other basic staples are the main packaged food product types used by foodservice players
More businesses that deliver packaged food to foodservice players emerge in Bosnia-Herzegovina
Packaged leavened bread records dynamic growth in foodservice volume sales
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources