Savoury snacks benefited from the measures introduced to stem the spread of Coronavirus (COVID-19) in Russia in 2020. Lockdown, smart/remote working, distance learning and severe restrictions on foodservice and socialisation forced consumers to entertain themselves during long hours in the home.
Puffed snacks and tortilla chips, the fastest-growing categories in retail volume and current value terms in 2020, are expected to continue to drive growth with double-digit increments over 2021. While growth is set to be slower, compared with 2020, launches of new flavours and Frito Lay’s extension of the Cheetos brand with a Crunchy line (ham & cheese, sweet chilli, and burger BBQ flavours) are predicted to continue to spur the performances of puffed snacks and tortilla chips in 2021.
Over 2021, nuts, seeds and trail mixes is expected to start to recover from a drop in retail volume sales in 2020. While perceived as healthier snacking options, the category struggled due to a significant decline in demand for expensive nuts and the related switch to cheaper peanuts or seeds.
The forecast period performance of savoury snacks is expected to be informed by the measures taken to overcome the lingering threat of COVID-19, including restrictions on consumer movement, workplaces, schools, retailing and foodservice and leisure. The speed at which the vaccination programme is completed will also influence government measures and consumer responses.
Savoury biscuits is projected to post slow-to-moderate retail volume and value (2021 constant prices) CAGRs over the forecast period. One of the main growth drivers is expected to be crispbreads, which is presented mainly by brands like Finn Crisp (Vaasan Oy) and Khlebtsy Molodtsy (Molodets) in Russia.
A major factor subduing the growth potential in savoury snacks is the burgeoning health and wellness trend in Russia. While healthy eating spurs interest in rice snacks, vegetable, pulse and bread chips, and nuts, seeds and trail mixes, the trend can hinder potato chips, popcorn and pretzels.
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Understand the latest market trends and future growth opportunities for the Sweet and Savoury Snacks industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sweet and Savoury Snacks research and analysis database.
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