Executive Summary

Jul 2018
PROSPECTS
Insufficient inputs and lower demand limit growth in 2018

The performance of savoury snacks continues to be negatively affected by a diminished product offering due to limited access to costly foreign exchange to import raw materials and finished products. In 2018, popcorn, potato chips and savoury biscuits were among the worst performers, with volume sales declining following sharp falls in 2016 resulting from high reliance on imported inputs.

Mixed snacks continue to increase in popularity

Other savoury snacks gained popularity during the review period, with mixed snacks being the most recent type that Venezuelan consumers embraced. These are packages that generally contain three types of snacks such as plantain, bacon and pork rinds.

Companies increase their reliance on local inputs

Within a business environment characterised by high import costs, PepsiCo’s key success strategy can be described as focusing on production lines that use local inputs; in this way, the company seeks to bypass obstacles in the access to imported raw materials. Many international suppliers have cut credit lines and corporate headquarters no longer offer financing to their businesses in Venezuela.

COMPETITIVE LANDSCAPE
PepsiCo Alimentos maintains a solid leadership

PepsiCo Alimentos SCA is the leading company in savoury snacks by leading or dominating every category in which it competes. In potato chips, after retiring its Ruffles brand during the first quarter of 2017, PepsiCo relaunched Papas Jack’s, leveraging its strong brand recognition.

Savoury biscuits are part of the Venezuelan’s traditional diet

Sucesora de Jose Puig y Cia CA ranks second in savoury snacks thanks to its leadership of savoury biscuits, offering products under its Puig umbrella brand. One of its stronger products is Puig’s Soda Crackers which is considered a staple item in the majority of Venezuelan households and always in high demand among low-income consumers.

Another domestic company improves its ranking in 2018

Domestic firm Alimentos Munchy CA occupied third place in savoury snacks by advancing one position in 2018. The company entered savoury snacks in 2006, taking advantage of a period of low competition that prompted high unit prices.

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Savoury Snacks in Venezuela

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sweet and savoury snacks in Venezuela?
  • What are the major brands in Venezuela?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Savoury Snacks in Venezuela - Category analysis

HEADLINES

PROSPECTS

Insufficient inputs and lower demand limit growth in 2018
Mixed snacks continue to increase in popularity
Companies increase their reliance on local inputs

COMPETITIVE LANDSCAPE

PepsiCo Alimentos maintains a solid leadership
Savoury biscuits are part of the Venezuelan’s traditional diet
Another domestic company improves its ranking in 2018
Summary 1 Other Savoury Snacks by Product Type:

CATEGORY DATA

Table 1 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 2 Sales of Savoury Snacks by Category: Value 2013-2018
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 7 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Packaged Food in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Hyperinflation forces the government to change regulations
Venezuelan households spend their meagre incomes on food
Increasingly concentrated competitive landscape
Supermarkets remains the main distribution channel for packaged food
Recession expected to last

FOODSERVICE

Sales to Foodservice
Unstable supply of products negatively affects foodservice performance
Confectionery continues its disappointing performance in 2018
Local manufacturers characterise sales to foodservice
Consumer Foodservice
Hyperinflation hits menu prices hard in 2018
Economic downturn impacts eating out habits
Outlets focus on desserts to survive

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources