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Company Profile
SEB, Groupe in Home and Garden
Feb 2017
US$570Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
As the world cookware leader, Groupe SEB is following a geographic and product category expansion strategy by acquiring established local brands and strengthening the position of its recognized global brands. With the objective of being the market leader in every market it is present in, Groupe SEB strongly invests in product innovation such as connected appliances in developed markets, repositions its global brands as premium in emerging markets and expand its own retail network worldwide.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on SEB Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the Home and Garden market and the global economy.
Company and market share data provide a detailed look at the financial position of SEB Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of SEB Groupe.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of SEB Groupe provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Home and Garden research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Request more informationTable of Contents
Introduction
Scope
Strategic Evaluation
Acquisition-based growth strategy
SEB’s “on all fronts” game plan is paying off
Mixed results in first half of 2016 due to recessive markets
Main focus on stove top cookware, kitchen utensils growing fast
SWOT: SEB, Groupe
Key strategic objectives and challenges
Competitive Positioning
Groupe SEB outgrowing global market
Global leadership but local struggles
Competition growing from polar opposites
Zwilling is rapidly increasing presence in China
Threat from Tupperware’s vast direct selling network
Market Assessment
Emerging markets will support growth in cookware
Groupe SEB’s main markets
Geographic and Category Opportunities
Groupe SEB market share in kitchen in 2015
Region potential in kitchen for Groupe SEB
Groupe SEB remains dominant player in France
From non-existent to leader in kitchenware in Germany
Targeting growing middle class in emerging markets
Entering new kitchen categories in China would be a risk
Population boom expected to drive kitchen market in Indonesia
Brand Strategy
Tefal /T- fal dominates globally
A balanced approach to global and local brands
Tefal /T- Fal : Global brand
Chronology of major cookware brand acquisitions
Multichannel strategy
Sustainability
Operations
SEB, Groupe: Operations and manufacturing
Recommendations
Geographical and product expansions
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
- Akzo Nobel NV in Home and Garden | Aug 2018
- Bosch GmbH, Robert in Home and Garden | Oct 2014
- Compo GmbH & Co KG in Home and Garden | Jul 2013
- Corelle Brands LLC in Home and Garden | Nov 2020
- Groupe SEB in Home and Garden | Aug 2019
- Hitachi Ltd in Home and Garden | Sep 2012
- Husqvarna AB in Home and Garden | Aug 2019
- Kingfisher PLC in Home and Garden | Mar 2019
- Kohler Co in Home and Garden | Oct 2020
- Nitori Co Ltd in Home and Garden | Dec 2018
- Philips Lighting Holding BV in Home and Garden | Aug 2018
- Scotts Co LLC, The in Home and Garden | Nov 2017
- Stanley Black & Decker Inc in Home and Garden | Sep 2014
- Stanley Black & Decker Incin Home and Garden | Oct 2017
- Tikkurila Oyj in Home and Garden | Aug 2012
- Tupperware Brands Corp in Home and Garden | Sep 2017