Segmentation Analysis with Euromonitor Consulting helps clients develop relevant and effective strategies addressing each segment of a market, helping your organisation maximise the value of each customer.
Dissect the market into meaningful customer segments, understand the key characteristics of each segment and assess their preferences, motivations and desires.
Quantify the size and business potential
for each segment and identify the most attractive or profitable segments for your business.
Review and fine-tune product value proposition and marketing mix to customers’ needs. Formulate and tailor-made strategies to target each segment most efficiently
Pinpoint consumer and customer groups based on demographics, behaviour, attitudes and firmographics to understand common traits and differences.
Perceptual map of various segments in the
Infographics to visualise and identify trends in segments and attributes
Analysis of specific demand and gaps by each target segment
Insights on how the segments differ across market areas
Quantify the size of clusters and segments and their implications on growth using statistical and data analysis.
Understanding of the “size of the prize” by market segment
Objective assessment of each segment’s attractiveness
Confirming the size and strength of your key customer groups
Quantitative survey and qualitative discussions unveil underlying factors driving segment behaviour and performance to test internal hypotheses and update where to play and how to win.
Detailed understanding of different consumer behaviours, usage, motivation, attitude and lifestyle
Performance benchmarking across multiple dimensions
Insights on new product features, concepts, marketing messages and touch points
Case studies, successes, failures and lessons for strategy
Euromonitor Consulting can help your company with unique challenges, anticipate change, inform the strategic planning process and reach annual targets.
Understand markets through more compelling insights, generating ideas, customer segment hypotheses and improved competitive positioning.
Identify, evaluate and validate new opportunities and reposition existing products through in-depth market intelligence.
Market segment analysis is key for focusing your marketing efforts on the most promising groups of customers and reaching them with optimal marketing mixes.
Improve customer retention, test assumptions and measure the elements of your most promising target groups. Build detailed profiles to support your marketing and promotional initiatives.