Despite positive conditions in terms of demand, self-service cafeterias recorded a decline in number of outlets in 2017 due to the adverse factors affecting all consumer foodservice operators. Higher costs and severe difficulties obtaining many food products led to operators putting their expansion plans on hold.
The channel remained at an early stage of development, with only two small chains being present in 2017. Although there is some demand for self-service cafeterias, future expansion will likely be modest due to strong competition from other consumer foodservice channels.
A “pay for what you eat” promise has been the main marketing strategy used by branded operators. Consumers chose the quantity of their desired foods and then pay according to their total weight, regardless of the kind of food contained in the dish.
Kriollomanía continued to lead self-service cafeterias in 2017 in terms of value sales. This is one of the biggest chains in Venezuela, benefiting from 10 years’ experience in the channel.
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This industry report originates from Passport, ourConsumer Foodservice market research database.